COMMERCIAL CENTERS
of buyers prefer shopping centers with advanced indoor navigation technology, valuing tools that facilitate the location of stores and services (GFK Research).
of the companies believes that in-store technology helps them to know their customers better, facilitating the personalization of offers and improving the shopping experience (TotalMedios).
of consumers prefer contactless shopping experiences, driving the adoption of mobile payments and electronic signatures for fast and secure transactions (Docusign).
WIN OVER YOUR CUSTOMERS: THE LATEST IN SHOPPING MALL TECHNOLOGY
In the competitive world of shopping malls, attracting and retaining customers goes beyond offering products: it's about creating a unique experience that captures attention, encourages interaction and generates lasting emotional bonds.
Technology is the key to achieving this. With tools such as virtual twins, interactive window displays and AI avatars, we are transforming the shopping experience, not only by surprising customers, but also by collecting valuable data to improve the management and personalization of the offer.
Our proposal is a comprehensive solution that optimizes the customer journey and maximizes the performance of the mall, thanks to advanced technologies. With our solutions, your mall will become a benchmark of innovation and personalization, making every visit memorable and ensuring that customers return again and again.
TECHNOLOGY TRENDS IN SHOPPING CENTERS
PERSONALIZED CUSTOMER SERVICE
Virtual assistants are transforming the customer experience by providing fast, efficient and fully personalized attention. These digital assistants resolve doubts, provide tailored recommendations and collect valuable data to optimize campaigns. This not only increases sales, but also improves customer satisfaction, highlighting the brand for its innovation and personalization.
ENHANCED OMNICHANNEL
Technology is taking omnichannel in shopping malls a step beyond the web and social media, offering unique experiences through AI avatars, gamified webapps and interactive corners. Thanks to AI and advanced user data management, malls can connect with each customer in real time, providing them with relevant content, offers and promotions.
SPACE OPTIMIZATION
The optimization of space through interactive corners allows shopping centers to transform wasted space into dynamic and attractive points. These digital spaces, customizable according to brand campaigns, allow users to interact, participate in games, challenges and sweepstakes, which encourages their engagement. In addition, these corners provide valuable data allowing the mall to adjust its resource management and improve the commercial offer.
CONNECTION AND USER LOYALTY
Shopping malls are transforming their spaces into community points, where users can create a profile on their webapp and participate in online and offline challenges that allow them to earn points, discounts and access to exclusive events. Reward systems allow to increase participation and boost cross-selling, creating a deeper connection with the brand and the mall.
INTERACTIVE MAPS AND VIRTUALIZATION OF SPACES
Interactive maps are revolutionizing the way customers navigate shopping malls, customizing their journey according to their interests and space saturation. These maps optimize customers' time by guiding them efficiently, avoiding crowds. At the same time, shopping malls obtain data on user traffic and the areas with the greatest affluence, allowing them to offer a smoother and more satisfactory experience.
INNOVATION IN THE SHOPPING EXPERIENCE
Interactive storefronts, augmented photocalls, virtual fitting rooms and totems with intelligent assistants allow users to interact in real time with the brand. In addition, smart carts and IoT sensors improve the efficiency of the shopping journey, while RFID speeds up the checkout process, reducing wait times. All this creates a personalized atmosphere that optimizes the shopping experience.
PERSONALIZED CUSTOMER SERVICE
Virtual assistants are transforming the customer experience by providing fast, efficient and fully personalized attention. These digital assistants resolve doubts, provide tailored recommendations and collect valuable data to optimize campaigns. This not only increases sales, but also improves customer satisfaction, highlighting the brand for its innovation and personalization.
ENHANCED OMNICHANNEL
Technology is taking omnichannel in shopping malls a step beyond the web and social media, offering unique experiences through AI avatars, gamified webapps and interactive corners. Thanks to AI and advanced user data management, malls can connect with each customer in real time, providing them with relevant content, offers and promotions.
SPACE OPTIMIZATION
The optimization of space through interactive corners allows shopping centers to transform wasted space into dynamic and attractive points. These digital spaces, customizable according to brand campaigns, allow users to interact, participate in games, challenges and sweepstakes, which encourages their engagement. In addition, these corners provide valuable data allowing the mall to adjust its resource management and improve the commercial offer.
CONNECTION AND USER LOYALTY
Shopping malls are transforming their spaces into community points, where users can create a profile on their webapp and participate in online and offline challenges that allow them to earn points, discounts and access to exclusive events. Reward systems allow to increase participation and boost cross-selling, creating a deeper connection with the brand and the mall.
INTERACTIVE MAPS AND VIRTUALIZATION OF SPACES
Interactive maps are revolutionizing the way customers navigate shopping malls, customizing their journey according to their interests and space saturation. These maps optimize customers' time by guiding them efficiently, avoiding crowds. At the same time, shopping malls obtain data on user traffic and the areas with the greatest affluence, allowing them to offer a smoother and more satisfactory experience.
INNOVATION IN THE SHOPPING EXPERIENCE
Interactive storefronts, augmented photocalls, virtual fitting rooms and totems with intelligent assistants allow users to interact in real time with the brand. In addition, smart carts and IoT sensors improve the efficiency of the shopping journey, while RFID speeds up the checkout process, reducing wait times. All this creates a personalized atmosphere that optimizes the shopping experience.
IMASCONO TECH
We not only develop products, we also drive the use of technology in shopping malls. Our team of technologists and engineers is dedicated to designing and creating new codes, frameworks, programs and tools that transform our solutions in the field of large retail surfaces. From Artificial Intelligence and web programming, to 3D art, IoT, Business Intelligence and Big Data, we are at the forefront of technological innovations. Discover how Imascono's tech ecosystem is revolutionizing technology integration in Shopping Centers.
