TURRÓN
CLIENT
La Torre Outlet
LOCATION
Zaragoza (Spain)
PROJECT
Virtual avatar of the shopping mall that helps you choose your perfect gift for Christmas
BRIEF
La Torre Outlet is one of the most innovative shopping and leisure proposals on the national scene. This Christmas the mall has an extra help: Turrón arrives! A friendly virtual fox with which you can share your best wishes, discover the best Christmas stories, find the best gift for you and share it directly with the North Pole and the Far East. A virtual assistant that combines creativity, entertainment and personalized customer service to make the most of these dates.
La Torre Outlet was looking for a way to transfer the magic of Christmas to the consultations and shopping in the mall. Where the attention to users is personalized with a simple, friendly and nice tool that would appeal to the little ones of the house. Thus was born Turrón, a shopping assistant in the mall that is also a storyteller, a platform for wishes and a generator of Christmas letters for Santa Claus and the Three Wise Men.
Turrón, La Torre Outlet’s virtual mascot, brings together creativity, technology and the spirit of Christmas. Turrón offers: Personalized recommendations, direct access to Santa Claus, and Christmas stories where you’re the star. A generative AI-based experience that positions the mall at the cutting edge of innovation
- Personalised gift recommendations
- Direct line to Santa Claus and the Three Wise Men
- The best Christmas stories where you are the main character
- Wish portal, share your resolutions for the coming year!
- Discover all the leisure and shopping offer of the shopping center.
An experience based on generative Artificial Intelligence that positions the mall at the forefront of innovation in the retail and leisure sector. Turrón invites visitors and users to interact with the brand, solve all their doubts and have a fun time during these dates.
90
conversations held every day
users on its first weekend
minutes is the average conversation length
“My name is Turrón and I’m a magic fox from La Torre Outlet Zaragoza, where every Christmas is merry and bright.”
V-E-G-A
New generation of hyper-realistic virtual avatars equipped with Artificial Intelligence that innovate the way we interact with technology. Artificial Intelligence is humanized through more natural and fluid conversations.
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