VIRTUAL FLOWER OFFERING
CLIENT
Zaragoza City Council
LOCATION
Zaragoza (Spain)
PROJECT
3D recreation of more than 32m2 of the Plaza del Pilar to transfer the event to the virtual world. traditional Offering of Flores.
BRIEF
The Offering of Flores virtual is, without a doubtthe campaign of internationalization and viralization carried out by the City Council of Zaragoza. What beganThe first digital solution to avoid canceling the Fiestas del Pilar in 2020, it has quickly become an example of how tradition and new technologies can come together to move the world's most important festivals to the next year. culture and heritage ahe virtual world.
The Zaragoza City Council and Zaragoza Cultura team count on Imascono to meet their most ambitious objectives for the celebration of the Fiestas del Pilar.
- To enhance the cultural and touristic value of Zaragoza
- Generate an emotional bond with the local and global citizenry around the city's festivities.
- Create an accessible experience for all audiences
- Positioning the city of Zaragoza in new technologies.
The result? A digital twin of the iconic Plaza del Pilar accessible from any device where users can personalize their avatar, make their offeringinteract with other suppliers, to get a closer look at the points unblockand experience the traditional act of the "La Offering to the Virgen del Pilar in a festive digital environment with videogame aesthetics.
Since its launch in 2020, the Offering of Flores Virtual has registered more than 545,000 visits. from 90 countries, 197.000 offerings and a global reach of more than 51 million people. It has been recognized by the European Commission in its report on virtual worlds and the web3 as a pioneering example in the preservation and dissemination of cultural heritage through virtual environments. Each edition has evolvedincorporating new layers of interaction, challenges gamified and Augmented Reality experiences deployed in the city itself. A fusion between digital and in-person that has marked a before and an after.s in the way of living the Fiestas del Pilar.
51.101.404
People reached
Visits to the virtual space
Minutes per visit
"The virtual offering has a magnificent result and we must thank the entire Imascono team, who have bet on a completely new initiative."
VIRTUAL SPACES
Virtual environments where the value proposition and business activities are gamify. Perfect for virtual tours, simulations and interactive product testing, detailed monitoring of processes and offer a space for pre-sales gamification, training and other business activities.
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