If there is a technology that is trending in the business world, it is Virtual Reality. A priori, everything that encompasses this technology is unconsciously related to the leisure and entertainment industry. However, the Virtual Reality has many other applications. Sectors such as Industry 4.0, education, health, tourism, architecture... already have high value projects developed with this immersive technology.
In this article we will look at the importance of Virtual Reality in the business environmentThe latest proposals offered by this technology and the future that is opening up before our eyes.
Virtual Reality allows us to have no limits, taking us to the the experience, creativity and differentiation Let's see how!
Virtual Reality is the technology that allows us to be transported to the fully digital alternative worldswhere we, the users, are the ones in control. Our senses stop perceiving the real world and all our attention is focused on this 3D environment.
Virtual Reality glasses and their accessories (controllers, gloves, headsets and haptic suits) not only allow us to see, hear and feel these new digital experiences, but also offer us a new way to experience the world of virtual reality. great freedom of movement to enjoy the virtual universe.
Thanks to its ability to immerse us in virtual environments, Virtual Reality enables us to explore remote placesWe can travel to the past and the future, interact with three-dimensional objects and live experiences that until now we could only imagine in science fiction.
If we look at the forecasts, it is expected that for 2026, 1 in 4 people globally will spend one hour a day in Virtual Reality Is your company prepared for this paradigm shift?
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It is time to delve into all that this technology poses to the business ecosystem and consider how to adapt the company's strategies to the use of this new technological tool. To do so, we leave you with the main advantages of the adoption of Virtual Reality in companies.
If there is one application of Virtual Reality that revolutionizes the business ecosystem and in particular, the industrial sector, is the possibility of autonomous training in complex and/or dangerous tasks. through controlled 3D simulations. Before performing them in a real situation and without the need to allocate extra resources such as trainers or the machinery itself for this purpose.
In more entrepreneurial environments, the possibility of creating virtual spaces from scratch offers new perspectives for Human Resources departments, by being able to develop immersive experiences and gamified solutions that analyze the knowledge and skills of workers and candidates.
Another advantage is the ability of these technologies to eliminating barriers between digital and real, reducing the need for physical presence in offices.
Among the solutions already developed in this area we find the entire line of Virtual Training. Customized training in Virtual Reality implemented by companies from different industrial sectors such as the professional training of Global Spedition's employees or the presentation of Boehringer Ingelheim's new industrial machinery.
With the incorporation of Virtual Reality and the rest of the technologies of the Extended Reality in the marketing strategies and product experience, new ways of reaching consumers and target audiences are emerging.
These technological solutions immerse users/customers in new interactive experiences, enhancing brand positioning and brand awareness. user loyalty. Creating more creative, immersive, unique and innovative campaigns.
Among the applications are the celebration of virtual events, showrooms in three-dimensional spaces or product presentations gamified. With simulations where customers drive the latest model of car (even before it has been manufactured) or enjoy a virtual skiing experience as in the campaign Frozen Emotion developed by Ibercaja for the presentation of the season of the great winter sport of the Aragonese Pyrenees.
The incorporation of Virtual Reality in companies represents a revolution in the control, training, error correction and decision making.
Thanks to simulators, 3D prototypes, digital twins and the latest Internet of Things (IoT) innovations the ultimate human-machine communicationThe ability to generate performance reports, identify areas for improvement, train professionals and perform remote monitoring is a reality. Being able to generate performance reports, identify areas for improvement, train professionals and perform remote controls. All through Virtual Reality glasses.
If the advent of websites revolutionized the business world with the advent of online business models, the next big technological leap virtual experiences are the main protagonists.
With advances in Virtual Reality comes a new era of e-commercewhere static web pages are transformed into true immersive shopping experiences.
A new economic ecosystem that will allow brands to reach new customers (there will no longer be geographic limitations) and to generate new business modelsWhether for physical products/services, phygital (both physical and virtual world) or even only for the virtual world. The fashion industry is one of the first and most influential drivers of this trend.
Now that we have seen the specific advantages of Virtual Reality for companies, it is time to go over the 4 steps necessary to implement this technology in our company.
To this end, the most important thing to remember is that technology is not an end in itself, but rather a means to achieve specific objectives we want to achieve. Let's see the steps to follow:
1. Identify the objectives to be achieved
The first step in any technological innovation strategy is to set the objectives to be achieved. For this, the most important thing is to know the technology, the tool and analyze how it can help the company to overcome its needs.
As we have seen, these needs can be internal (employee training, onboarding new employees...) or external (events, experiential marketing campaigns, product testing...).
Virtual Reality cannot be thought of as a general technology. integrate into the company with a clear and concrete goal and objective.
2. Designing the experience and adapting the technology to your company.
Once we know the objective we want to achieve with this tool, the time comes to design the Virtual Reality experience.
In this step, it is once again vital to adapt the entire development to the company's philosophy and image. The Virtual Reality needs to be integrated into the mission, visionIt has to be part of the answer to the big question asked by companies: "why do we do what we do?
Virtual Reality, like any other technology, cannot remain in a generalist use, following the market trend without deepening its contributions to the company. It is a a tool of great value and potential and companies need to be able to take full advantage of its benefits.
3. Going a step further: training and dissemination
In addition to the previous step, once the Virtual Reality experience has been developed, it cannot simply be implemented. To properly integrate this technology in the company, it has to be done a extra effort in training and dissemination of experienceboth internally and externally.
Employees need to know how to take advantage of the tool, and customers, the community and the company's stakeholders need to know how to use it. reason for the implementation of Virtual Reality The solution? Communicate all the advantages and benefits we have seen in this article and those identified in the first steps of integrating Virtual Reality in the company.
4. Testing and follow-up
One of the most important steps for the correct integration of Virtual Reality in companies is the realization of all types of user tests with all types of profiles. These QA testing (Quality Assurance) are the basis for "ensuring the quality" of the experience, that there are no errors and that Virtual Reality meets users' expectations.
Moreover, the incorporation of Virtual Reality into the company's activities cannot remain an isolated action. The company must to follow up on the experienceto know the feedbackThe company will then make the necessary modifications and share with the audience how its integration is progressing beyond the initial launch.
Taking all these aspects into account, Virtual Reality will mark a new era in the before and after in the company's digital metamorphosis. The integration of this innovative technology will be aligned with the company's overall strategy, being at the center of the strategy in the future. Whether it is the search for productivity, innovating training models or positioning the company in this new economic and business ecosystem.
As mentioned above, in 2026, 1 in 4 people globally will spend one hour a day in Virtual RealityThis fact summarizes the potential of this technology for companies in all types of sectors.
Users are increasingly looking for experiences differential, customized and entertaining. Regardless of the sector or the type of company, the global trend is towards the Gamificationa concept that seeks to introduce the dynamics of video games both in training and in the shopping experience. And this is where Virtual Reality has a lot to offer.
In the near future, it is expected that all major technology companies will have their own Virtual Reality device and companies must be prepared to offer our products, services and high-value content for this new technological ecosystem.
At ImasconoEvery day, we work to address the challenges of Virtual Reality in the business ecosystem by providing technical expertise, affordable solutions and support. All with a creative approach to designing immersive experiences.
Our goal is to help companies to overcoming barriers and taking full advantage of the benefits of Virtual Reality in its operations, processes, marketing campaigns and training.
Our engineers and designers will be happy to answer all your questions and find out how we can adapt our Virtual Reality solutions to your company's specific needs. ¡Contact with us and we will take your company into the new virtual universe!