The Influence of Artificial Intelligence in the Metaverse

November 17, 2023 admin

According to Accenture Technology Vision's latest report, the three most important major trends of the new technological reality in which we live are: the cloud, the Metaverse and Artificial Intelligence.

These three technologies are setting the pace of technological innovation and whose convergence will be a before and after in the sector. In today's article we focus on the last two: Metaverse e Artificial Intelligence.

Both are disruptive technologies that have made headlines and changed the parameters of the business world. However, the best is yet to come. Artificial Intelligence is beginning to influence content and developments in the Metaverse and the combination of both advances will revolutionize the virtual world as we know it.

Introduction to Artificial Intelligence and the Metaverse

Before learning about how these complementary technologies are transforming the current and future technology ecosystem, it is time to review what they consist of exactly the Artificial Intelligence and the Metaverse.

▶ What is Artificial Intelligence?

Artificial Intelligence is understood as the capacity of machines to perform tasks that normally require human intelligence. Tasks such as learning, decision making and pattern recognition.

They are a combination of algorithms that seek to act and/or think like human beings. Its applications in the business world have great potential to speed up and deepen data analysis and content personalization.

At present, the Generative Artificial Intelligence (Gen AI) has proven to be a great ally also in the area of creativity, with the generation of images and texts of great detail, from a simple text command, known as prompt.

▶ What is the Metaverse?

The Metaverse is defined as a virtual universe composed of multiple linked three-dimensional digital worlds. A universe where humans interact socially and economically through avatars, NFTs and cryptocurrencies.

The Metaverse is the next generation of the which we can enjoy an immersive, three-dimensional and multi-sensory experience thanks to the combination of different devices and technologies such as Virtual Reality, Augmented Reality and the latest in web technology3.

It is a allegory of the real world, but without physical limitations.. An extended reality with only one creative limit: our imagination.

Both innovations are revolutionizing the way we interact with technology. Transforming the way we we work, learn and create.

Metaverse and Artificial Intelligence as complementary technologies

We know the advantages that these technologies provide separately, but what if they work together? The combination of Artificial Intelligence and the Metaverse, the XR world, allows for the development of a interconnection and interaction deeper between different systems, machines, devices and people.

Transforming human-machine communication and user experience. Enriching immersive experiences with a higher level of realism and personalization.

The Metaverse and Artificial Intelligence are complementary technologieswhere the influence of Artificial Intelligence allows the development of new interaction environments in the Metaverse that are much more realistic, personalized and adapted in real time to both the company and the user who is living the immersive experience.

AI applications in the Metaverse

Going into more detail on the Artificial Intelligence (AI) applications in the MetaverseThese can be divided into: applications in the creation and development of the virtual spaces of the Metaverse, and, on the other hand, in the interactions and experiences that the user can live in these spaces.

Creation of more realistic avatars

Artificial Intelligence is the key to create more realistic and autonomous virtual characters in the Metaverse.

These AI-powered avatars learn from the environment, from the other elements in the space and above all from the user interactions. Allowing to adapt to their behaviors, generating more personalized, entertaining and interactive experiences.

Generation of virtual spaces in real time

In addition to allowing the development of more realistic and detailed spaces, the AI allows the Metaverse itself to automatically learn from the user to create a personalized 100% experience. Generating content recommendations and even changes in the design of the space and user experience based on interests, preferences and behaviors.

Even the most experienced users can produce content in the Metaverse. With Artificial Intelligence applied to 3D art, the users themselves will be able to generate the content (props, complements, garments...), making the experience much more interactive and profound for the user, creating spaces where they can explore their creativity and imagination.

Data analysis

All the changes and adaptations in real time are thanks to the Artificial Intelligence's ability to capture all the dataThe company is able to analyze them in their entirety and make decisions in real time.

These functionalities are based on the user behaviors and preferences by interacting with the entire virtual space.

Undoubtedly, the user feedback provided by the Metaverse experiences goes beyond the choice of one add-on or another. The avatarization and the Artificial Intelligence allow to study the human behavior of users. Obtaining insights about their preferences, how they move through the content and live the proposed experiences.

AI and Metaverse by sector

Having analyzed the most generalized applications of Artificial Intelligence in the Metaverse, it is now time to delve into the applications that the combination of both technologies offer to each sector in particular.

▶ Health sector applications

The influence of the Artificial Intelligence in the Metaverse with a focus on healthcare offers the possibility to create systems, simulations and models in Augmented Reality and Virtual Reality more and more efficient, intelligent and adaptive. The models can be modified in real time by simply launching the proposal via voice or text.

This allows the sanitarians to be able to observe all possible variables and develop predictive models. Where data visualization takes place in the Metaverse, i.e. in an interactive, immersive and attractive 3D space.

You may be interested in→ Virtual Reality and medicine

Industrial applications

Continuing with the idea of predictive models and modification of models in real time, the application of the Artificial Intelligence in the industrial Metaverse allows you to create web/AR/VR simulations much more realistic and with a high level of detail.

For example, you can generate 3D models and virtual spaces of the entire plant, logistics and machinery at full scale.

Simulations that not only allow monitor and evaluate possible changes and strategiesThey also have the option to train workers in much more open training. Where, thanks to Artificial Intelligence, the range of action-reaction opens up to new possible situations beyond the pre-established ones. Producing simulations closer to reality.

▶ Marketing and advertising applications

Artificial Intelligence combined with the Metaverse and its technologies of Extended Reality allow the creation of personalized advertising.

Based on the analysis of user data, their interests and preferences, the spaces on the Metaverse are transformed in real time. Adapting content, advertisements and 3D spaces to the user.

At the advertising level, marketing actions are becoming much more effective. A "perfect match" in which the marketing and advertising enter a new dimension.

▶ Applications in the educational sector

In the education of future generations, the Metaverse combined with Artificial Intelligence not only allows for the development of more immersive e interactive. It also recreates environments and even virtual campuses that, in an active and personalized way, feed the curiosity and involvement of students.

Spaces where the students are always accompanied by Artificial Intelligence, which acts as training support / tutor. Answering doubts at both academic and space level, evaluating their results in real time and proposing new challenges adapted to their specific training needs.

▶ Company applications

The combination of Artificial Intelligence and the Metaverse can transform the way companies interact with customers and markets.

This combination provides a personalized customer serviceshowing the information that the customer is really looking for. In these spaces, all the NPC avatars (non-playable) act as virtual assistants able to answer all the users' doubts thanks to the combination of the information of the space with the generative Artificial Intelligence.

Read our post about the advantages of the Metaverse in companies.

Risks of implementing AI in the Metaverse

The main risks of implementing Artificial Intelligence in the Metaverse are determined by the user privacy. Since virtual spaces collect a great deal of information about users' behaviors.

However, as with any application, web or WebAppThe current Metaverse experiences are integrated into the General Data Protection Regulation. RGPD in the European Union.

On the other hand, another risk of implementing AI in the Metaverse is with regard to the creativity and originality when generating content within these spaces, and even the development of the experiences in the Metaverse itself.

That is why the presence of the human being will always be necessaryThe company's creativity and criteria, in order to complement and enrich what is proposed by generative Artificial Intelligence.

Development of Artificial Intelligence in the Metaverse

At Imascono we know that the future of the Metaverse lies in the integration of Artificial Intelligence. both in their own development and in the content and experiences they offer to users.

For this reason, we have a team of 30 engineers and developers specializing in Metaverse and Artificial Intelligence that can help you make the leap to these technological breakthroughs.

Do you need a project that combines Artificial Intelligence with the Metaverse?Contact us at!


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