Major technology trends in the automotive industry
In a sector as competitive and constantly evolving as the automotive industry, technological innovation is no longer an option, it is the way forward. Digital twins, virtual spaces, artificial intelligence o Augmented Reality applications are revolutionizing the way we conceive, design, sell and enjoy cars. This transformation affects not only the performance of the vehicle, but the entire experience surrounding it.from technical training to the point of sale, including customer loyalty.
In this article we explore the main technological trends in the automotive sectorWhat role do AI-based avatars play? How does an operator train in a virtual environment? What are the benefits of Augmented Reality for drivers?
By means of concrete examples, such as the success story of HispanosuizaWe discover how the future of the automotive industry is already underway. Get ready for a journey to the heart of innovation, where creativity and technology come together to completely transform the automotive industry.
The impact of technology on today's automotive industry
The automotive industry is undergoing a true technological revolution, with advances that not only improve the user experience, but also completely transform the design, production and management processes. The incorporation of disruptive technologies such as Augmented Realitythe Virtua Realityl and the intelligent assistantsare redefining what it means to own a vehicle and how we interact with it.
One of the most innovative uses of the Augmented Reality is the integration of real-time information directly on the vehicle's dashboard. Imagine a driver with access to details such as engine status, fuel levels or optimized routing directly on the windshield, without having to take his or her eyes off the road. This not only increases safety, but also enhances the driving experience, integrating useful and relevant information at a glance without distraction.
On the other hand, Virtual and Mixed Reality are taking vehicle customization to the next level. Consumers can visualize and customize their cars in a virtual environment, choosing features such as interior design, trim or even entertainment systems, before the car is manufactured. This not only streamlines the design process, but also allows brands to offer a fully customized experience, increasing customer satisfaction.
The AI-based virtual assistants are also transforming the driving experience. These intelligent "co-pilots" can not only provide real-time information about the car's performance, but also about road conditions. They can alert to potential hazards, suggest alternative routes in real time, or even adjust the vehicle's behavior according to the driver's preferences. This technology enhances user safety and comfort, taking autonomous driving to a whole new level.
For manufacturers, technology is optimizing production processes. The digitization of information enables more efficient factory management, from inventory control to internal logistics, all accessible in real time. In addition, the Virtual Reality training is being used to train operators in assembly processes, maintenance and occupational risk prevention, increasing safety and efficiency in production plants. These advances not only benefit the internal value chain, but also offer a tangible return in terms of time and costs by reducing human error and optimizing operational processes.
An example of this is the case of Global Speditiona transportation company that developed its entire Occupational Risk Prevention course in a virtual format to enhance the immersion and learning experience.
Technological innovations already present in the sector
The automotive industry is already preparing for the future. New technologies are transforming the industry's present with tangible solutions that improve processes, experiences and results. From advanced simulation tools to customized virtual experiences, these innovations respond to the needs of the automotive industry. new trends in the automotive sector.
Virtual spaces
The virtual spaces interactive are changing the way the product is presented and experienced. Digital showrooms, virtual factory tours and immersive environments allow users to explore models, interact with configurations and live brand experiences without leaving home.
This trend responds to a change in consumer behavior, which is becoming more digital and less face-to-face. For brands, it represents a new way to connect with its hearings in a gamified, emotional and measurable way. Generating community in the digital world. The technology at the point of sale in the automotive sector is no longer limited to the physical dealership.
Do you want to know more in detail how to generate online community? We invite you to read our post Digital membership: definition and main types
Gamification in automotive marketing
The gamification has become an effective strategy to attract, retain and involve the customer in the brand's universe. Applied to automotive marketing, it allows the creation of different interactive experiences that turn the launch of a vehicle or a motor show into a memorable game. Increasing engagement and generating valuable data on user behavior.. A competitive advantage in an environment where the differentiation is to offer more than just a good product.
Digital twins for simulation and maintenance
The digital cufflinksvirtual replicas of vehicles, processes or facilities are redefining automotive development. Allow components to be simulated, tested and optimized in controlled, dynamic environments before moving on to the physical world. This reduces costs, shortens lead times and improves decision making.In addition, these virtual models make it possible to anticipate potential failures through real-time data, resulting in predictive maintenance strategies.
Another use of these virtual recreations of vehicles is more focused on the sale and demonstration of the vehicle at fairs and commercial environments. As in the case of Grupo Tenías has transferred its agricultural vehicles to a 3D and virtual catalog. for a better understanding of its benefits and performance.
Virtual and immersive training
Technical training in the automotive sector has also entered a new era thanks to interactive virtual environments. The immersive training and professionals to work together in the train in realistic simulations without the need for access to vehicles reducing risks and facilitating learning.
A clear example of this innovation is the Global Spedition that we have discussed above. Where workers learn to managing dangerous goods in a virtual environmentThe training is safe, secure and highly realistic. This type of training strengthens knowledge retention and improves operational efficiency.
Avatars based on Artificial Intelligence
The intelligent avatars are establishing themselves as the new face of customer and employee care in the automotive sector. These conversational assistants, powered by AI, to resolve doubts, guide processes, provide technical assistance in real time or accompany the user in his or her experience. with the brand, both online and at the point of sale.
The project Iria IVECO is a clear example. This virtual assistant accompanies you in the IVECO service center, offering real-time information, in a personalized way and providing access to training, technical support on Iveco's truck models and internal communication through a single voice, a revolution in corporate communication.
Leading automotive technology success story: Hispanosuiza
One of the most inspiring examples of how technological innovation is redefining the automotive sector is the project by HispanoSuiza. Through the digital experience, the brand has successfully translated its legacy of over 120 years of luxury and engineering into a digital environment.where the user not only knows the vehicle, but lives it.
On this occasion from Imascono we focused on both the development of the enhanced infotainment system and the development of the mobile app, incorporating new customization options that would allow the driver to always be connected and enjoy a tailored 100% experience.
Interested in further exploring how technology is transforming the automotive industry? If you want to learn more about innovation cases or discover new digital applications, contact our teamWe will be happy to share ideas, inspiration and knowledge.
