What is a virtual avatar and what are its characteristics?
The digital world has marked a before and after in how people, and even companies, represent their identity and interact with other users.
Augmented Reality in advertising with interactive content
In the constant search for innovation in the world of marketing and advertising, Augmented Reality (AR) emerges as a powerful tool to revolutionize the interaction with users/customers.
Augmented Reality and Artificial Intelligence Interactions
Undoubtedly, if there is a combination of technologies that will set the trends for the coming years, it is the combination of Artificial Intelligence and Augmented Reality.
Augmented Reality in Museums: Applications and Advantages
Augmented Reality in museums is in constant development thanks to its attractiveness, here we explain its main applications and advantages.
Augmented Reality applications in tourism
The change of strategy from Facebook to Meta has mobilized the national and international technology sector to direct all efforts to build what has become the great technological trend for the coming years: the Metaverse.
Mixed Reality: Definition, characteristics and examples
First there were central data processing systems, then personal computers, then smartphones. Now, we are at the beginning of the new wave of computing: Mixed Reality.
Differences between Augmented Reality and Virtual Reality
Augmented Reality vs. Virtual Reality. Different ways of interacting between the real and virtual worlds where immersive experiences, devices and applications are adapted to each technology.
What is Extended Reality?
Extended Reality encompasses Augmented Reality, Virtual Reality and Mixed Reality under the same concept. This technology refers to all innovative solutions that combine the characteristics of each of these immersive realities including, in addition, their complementation with Artificial Intelligence, 5G or the Internet of Things (IoT).
