CERVANTES IA
CLIENT
iurban
Alcazar de San Juan City Hall
LOCATION
Alcázar de San Juan, Castilla La Mancha (Spain)
PROJECT
Avatar with Artificial Intelligence on physical totem pole for tour guide
BRIEF
Alcázar de San Juan is one of the towns in La Mancha that belongs to the Don Quixote route. The City Council, together with the tourist experience integrator iUrban, were looking for a unique and surprising way to offer tourists the history and information of the area.
Based on the essence of Don Quixote de la Mancha, create an automated system to serve tourists in different areas of the town.
Thanks to the latest technologies in Artificial Intelligence and hyperrealistic 3D art, from Imascono we brought back the great writer of Spanish literature to talk face to face with all the neighbors and tourists of Alcázar de San Juan. Who better than Miguel de Cervantes himself to talk about the impact of the town in his life and work?
Cervantes IA, has become the best tourist guide in the area. Answering questions about the history, curiosities of Alcazar de San Juan, doubts about his life and works and the best tips on where to eat and stay in the city. A hyper-realistic virtual avatar deployed both in the City Hall and the Tourist Office as well as in the military fortress itself, becoming the point of reference and customer service for visitors.
7
average questions per user
reaches more than 250 people per day.
avatar access points throughout the city
V-E-G-A
New generation of hyper-realistic virtual avatars equipped with Artificial Intelligence that innovate the way we interact with technology. Artificial Intelligence is humanized through more natural and fluid conversations.
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