IBERDROLA SHAREHOLDERS MEETING

The General Meeting moves to the virtual world so that all shareholders can participate in the meeting from anywhere in the world.

CLIENT

Iberdrola

LOCATION

Virtual world

PROJECT

Virtual streaming event held on your own web site

BRIEF

Iberdrola, one of Spain's leading IBEX 35 companies, has more than 600,000 shareholders worldwide. At its annual meeting, the main shareholders meet and after the meeting, minutes are sent to the rest of the shareholders.

For one of their last meetings, they decided to take the next step. They wanted to gather as many shareholders as possible in one place to participate in the General Meeting. If you can't do it in person, why not organize it virtually?

RESULT

Imascono helped them to give shape to this idea by developing Iberdrola's virtual space. A virtual environment with exclusive access for shareholders where, in addition to virtually attend the General Meeting, they could also visit each of the key points of the energy company. They could learn about the results of all the projects, energy parks, departments and initiatives around the world.

The experience allows you to follow the live broadcast and, at the same time, get a close-up view of the hydroelectric power plants, photovoltaic plants, green hydrogen generators and the offshore wind farm. Iberdrola thus becomes the first Spanish company to hold its General Shareholders' Meeting in the virtual world.

15M

press and media coverage of this technological milestone

5

hours of live broadcasting

30

outstanding innovation projects

VIRTUAL SPACES

Virtual environments where the value proposition and business activities are gamified. Perfect for virtual tours, simulations and interactive product testing, detailed monitoring of processes and offer a space for gamification of pre-sales, training and other business activities.

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