LIBELIUM | IRIS 360
CLIENT
Libelium
LOCATION
Virtual world
Zaragoza (Spain)
PROJECT
Virtual recreation of the impact of data and IoT products on smart cities
BRIEF
Libelium is a leading IoT company in the development and manufacturing of environmental analysis for cities. Different technological solutions in relation to social and environmental impact analysis aimed at a target customer unfamiliar with technical terminology.
Libelium's marketing team contacted us to turn this problem around. How do we get our leads to understand the use, benefit and positive impact of our products in their cities?
We decided to go for an interactive 3D infographic. Recreating a city in three dimensions, we brought Libelium's products to life, showing at a visual and interactive level how each of its IoT solutions works, all accompanied by graphics, reports and informative texts with a careful UX/UI design. All accompanied by graphics, reports and informative texts with a careful UX/UI design. The goal? To explain in this interactive experience what a text or an image could not achieve by itself.
Iris 360 is an innovative project that can be accessed from any device and browser. Allowing its easy distribution among the different public entities and its presentation in meetings and technological events. A new way to interact with the products and services of the IoT company.
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IoT products recreated to see how they work and their impact on the smart city
virtual tours in the first four days
the speed of understanding of the company's products
VIRTUAL TWINS
Digital worlds that allow users to have a large-scale view of the space or process. Interactive maps and infographics that guide the user, in which the different points of interest are explained visually. Where the important thing is the access to information and the personalization of the interactive experience.
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