AI personal shopper: Trends that are transforming retailing
Imagine a world where your personal shopper never sleeps, knows your tastes in detail and accompanies you on every device, from your mobile to the physical store, offering recommendations that seem tailor-made. That world is already a reality thanks to the artificial intelligence, The company is revolutionizing retail and transforming the way we shop, discover products and live memorable experiences.
In this blog we invite you to explore how AI is redefining the future of personal shopper: from personalized styling and virtual fitting to intelligent avatars that guide your shopping and optimize logistics. Plus, you'll learn about real-life success stories, such as Fabiola de Saphir Parfums, La Torre Outlet Nougat and the interactive campaign of The Body Shop, The results show that technology not only enhances the experience, but also drives sales, engagement and loyalty. Are you ready to find out?
What role does AI play in personal shoppers?
Artificial intelligence has completely redefined the role of the personal shopper, transforming him or her from a human in-store advisor to a digital assistant capable of delivering personalized experiences. Thanks to data analytics, machine learning and customer adaptability, AI understands the tastes, habits and context of each user, recommending products with a precision impossible for a human. This not only improves the shopping experience, but also boosts loyalty, increases average cart value and turns every interaction into an opportunity to surprise the customer.
Moreover, AI does not replace the traditional advisor, but enhances it by automating tasks, anticipating needs and optimizing retail operational management. However, this advance brings with it great responsibilities: ensuring ethics, transparency and privacy in the use of data will be key to consolidating consumer trust. In short, AI is positioned as the engine driving the future of the personal shopper, combining technological innovation, efficiency and a more human customer experience than ever before.
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Key roles redefining the future of the personal shopper
The evolution of the AI-driven personal shopper is not only redefining the customer experience, but also the key functions that make it possible. Here are the five functions that are shaping the future of retail.
Personalized styling
AI is taking the concept of styling to a new level. It seeks to understand each consumer in depth: their morphology, preferences, lifestyle and even their mood. AI algorithms analyze millions of pieces of data to build a dynamic “style profile” that evolves with every interaction. Thus, the The digital personal shopper becomes a unique advisor, able to offer a precise and unique recommendation for each user.
Visual search and product discovery
Visual search is one of the most powerful trends in retail today. Driven by computer vision and machine learning, it removes language barriers and transforms inspiration into action. For the user, it means effortless product discovery, and for brands, a golden opportunity to increase conversion and drive inspiration at the digital point of sale.
Virtual testers
Thanks to the augmented reality and AI, the physical testers are no longer essential. Virtual fittings allow customers to “see themselves” in different garments or accessories in real time, adapted to their silhouette and environment. This technology improves the shopping experience, reduces returns and strengthens online consumer confidence. The future of the fitting room is on mobile, where technical precision is combined with an immersive and fun experience.
Conversational trading through AI avatars
Conversational commerce has taken a quantum leap forward with the advent of AI-driven avatars. These virtual assistants not only answer questions, but guide, recommend and accompany the customer in the purchasing process in a natural and empathetic way.. At Imascono, We see these avatars as the perfect union between storytelling and technology. A new channel to humanize e-commerce, generate engagement and create experiences that customers remember through this new customer service.
Logistics forecasting and optimization
The new personal shopper doesn't stop at recommending a product; AI does too. ensures that the item is in stock, delivered on time and in the perfect size. Through predictive analytics and demand modeling, intelligent solutions anticipate trends, optimize inventories and reduce logistics waste. By providing the supply chain with a more agile, sustainable and aligned service with the expectations of the modern consumer. AI thus becomes the silent engine that connects personalization with efficiency.
Benefits of implementing AI in retail through personal shoppers
Artificial intelligence applied to retailing through personal shoppers is transforming the shopping experience into a much more personalized, efficient and emotional interaction. Thanks to data analytics and machine learning, brands can now offer accurate recommendations, anticipate customer needs, and anticipate customer needs and optimize internal processes, from inventory to after-sales service. The result: more satisfied customers, greater customer loyalty and an increase in the average value of each purchase.
In addition, AI avatar-driven personal shoppers are multidevice, This allows for a seamless and consistent experience between mobile, desktop, physical stores or even augmented reality environments. These virtual advisors accompany the user at any time and any place, creating an omnichannel connection that combines human proximity with technological innovation. Thus, retail is evolving towards a smarter, more sustainable and consumer-centric model.
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Success stories of Artificial Intelligence in retailing
The following success stories show how AI applied to retail is transforming the shopping experience. From avatars that advise the customer to immersive in-store experiences. Below, we review three projects that exemplify this transformation.
In this project developed together with Caravan Fragancias, a qualitative leap was made in their customer experience by implementing an intelligent avatar called Fabiola. This solution was integrated into the physical points of sale using QR codes, in addition to its online presence, with the aim of offering personalized recommendations in real time among more than 125 fragrance references. This avatar has enabled each user to receive personalized advice both in-store and on mobile.
La Torre Outlet de Zaragoza relied on Imascono to transform your holiday shopping experience through Turrón, a friendly, innovative virtual avatar with AI which acts as purchasing assistant: proposes personalized gifts, tells Christmas stories, and allows users to generate and share their letter to Santa Claus and the Three Wise Men. In its first weekend it registered 500 users, with an average conversation duration of 4 minutes and up to 90 stimulated conversations per day.
In this initiative, The Body Shop together with Imascono deployed a interactive photocall with augmented reality at Atocha station (Madrid) during the Christmas campaign. Travelers were photographed in front of the screen, 3D elements of the brand appeared and then they could redeem surprise gifts in store. The campaign achieved significant results: 5,000 people entered thanks to the photocall sweepstakes and an increase in the average purchase ticket of 20% was recorded. This action shows how AI and immersive technology can transform the point of sale.
Want to take your business to the next level with a personal shopper powered by artificial intelligence? At Imascono we help you design and implement innovative solutions that combine technology, creativity and customer experience. Contact us at and find out how to do it.
