KIMCHI! THOR
CLIENT
Kinépolis Cinemas
Disney / Marvel
LOCATION
Kinépolis Cinemas Ciudad de la Imagen, Madrid (Spain)
PROJECT
Augmented Reality Photocall to promote Thor: Ragnarok in theaters
BRIEF
Going to the movies has never been so much fun. Not only because of the movie where Taika Waititi gave a comic twist to the best-known god of thunder. It's also for the moment before you sit down in your seat.
Our friends from Cines Kinépolis, plus the Disney/Marvel team, set us a challenge. Hey Imascono, we want the Thor premiere to be a big event, we want people to remember this day, this movie and these cinemas, what do you propose?
At Imascono we are very, very big Marvel fans and as soon as we were asked to create an experience for the premiere, it was clear to us. Fans want to feel like the main characters of the movie, we also want to be Avengers. That's why we developed this phygital experience, a photocall in Augmented Reality.
When you stood in front of the screen, you became one of the protagonists of the movie. And what's more, you could take a printed photo as a souvenir! The faces in the video say it all, the audience was delighted!
14.960
people enjoyed the experience on the premiere weekend
people shared their impressions of the project on the social network X
photographs per hour
KIMCHI!
Technological experiences with high engagement impact and creativity to attract users in physical spaces. The most innovative trend of DOOH marketing (digital out of home) that revolutionize the physical presence and the most interactive promotional actions attracting all eyes.
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