LOARRE XR
CLIENT
Itainnova
Aragon Tourism
LOCATION
Loarre Castle, Aragon (Spain)
PROJECT
Immersive web space for the promotion of tourism and the dynamization of the environment.
BRIEF
Loarre Castle is an 11th century Romanesque fortress at the foot of the Pyrenees. It is one of the most important historical monuments of the Middle Ages in Spain, and also one of the most inaccessible.
Itainnova and Turismo de Aragón presented us with the following challenge: to make Loarre Castle as accessible as possible to people with reduced mobility, and at the same time, to enhance the tourist value of this rural environment.
Thus was born LOARRE XR, a virtual recreation of the Romanesque castle inside and out that serves as a guide before, during and after the visit. Digitally visiting the different areas and hidden places of the castle through 360º photographs, gamified challenges and VR experiences.
The project is part of the European program Digitourism, where the challenge was to demonstrate that new technologies can make tourism much more accessible, thinking of people with difficulties either mobility or cognitive. A challenge that we put to the test together with the Somontano Social Center, They were delighted with the view from the VR Castle observation deck!
2.200
m2 is the extension of the castle and surroundings that were virtualized in this virtual twin.
people with mobility and cognitive impairments participated in the user study of the immersive experience
of people recognize that the experience is the perfect complement to the visit to the castle.
VIRTUAL TWINS
Digital worlds that allow users to have a large-scale view of the space or process. Interactive maps and infographics that guide the user, in which the different points of interest are explained visually. Where the important thing is the access to information and the personalization of the interactive experience.
BITÁCORA l BLOG
VIRTUAL TOURISM AS A NEW TREND
One of the sectors in which, without a doubt, living unique experiences is the basis of business is tourism.
METAVERSE AND TOURISM: REVOLUTION IN THE SECTOR
Metaverse, Extended Reality, Web 3, Spatial Computing... the virtual universe of interconnected worlds is already a reality, also for the tourism sector.
