L'ORÉAL ACADEMY
CLIENT
L'ORÉAL
Telefónica Digital education
LOCATION
Worldwide
PROJECT
Innovative hybrid platform that trains influencers from around the world in skin and hair care using a virtual environment.
BRIEF
L'Oréal Academy is an innovative training program aimed at influencers to deepen their knowledge of skin care, ensuring that the information they share with their followers is accurate, transparent and backed by science.
L'Oréal seeks to empower and train content creators with educational tools on ingredients, safety, sustainability and innovation in skin care, reinforcing its leadership in the cosmetics sector and commitment to sustainability.
The program graduated 50 influencers who, thanks to Virtual Spaces technology, shared their learning from anywhere, reaching more than 10 million views and generating a great impact on social networks. The participants had access to hybrid training and a virtual platform with masterclasses, consolidating their position as leaders in the skincare category.
The experience, enhanced by gamification and the combination of interactive materials, allowed participants to learn in a dynamic and modern way, taking their training to a higher level. Innovation and results within everyone's reach!
8 weeks
of virtual training
of visualizations
influencers participated in the first edition
"Skincare Campus is a brilliant idea as a branding initiative, as it gives us information on all products and not just the one we have to advertise on. Also, because of the flexibility it offers, it allows us to connect online while traveling."
VIRTUAL SPACES
Virtual environments where the value proposition and business activities are gamified. Perfect for virtual tours, simulations and interactive product testing, detailed monitoring of processes and offer a space for gamification of pre-sales, training and other business activities.
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