Another year of Imascono Health: Technology accompanies those who care for health.

11/11/2026 · Leticia Arroyo, Health Division Manager at Imascono

After more than 10 years in the sector helping specialized agencies, laboratories, and hospitals, in November 2025 we began a new stage with the launch of Imascono Healthour division specializing in technology for the healthcare sector. It has been an intense year full of projects and new challenges. This has been accompanied by conversations with professionals who share a common concern: how can technology help us provide better care with maximum safety? 

I want to use this anniversary to look back, share some of the projects that have left the biggest mark on us, and tell you what we have learned during this first year. Because, although we have been working on technology applied to health for more than a decade, I feel that we are still at the beginning of a path full of possibilities. 

When we introduced Imascono Health to different tech circles, one thing that initially surprised people was that I am a veterinarian by training. I graduated in Veterinary Medicine from the University of Zaragoza and specialized in Food Science and Technology. For five years, I worked in food safety and research and development (R&D). That experience taught me to work rigorously and to understand that safety and quality must be present from the very beginning and in all aspects of a project (my colleagues often “suffer” from it). 

Then came my foray into the technology sector. Over the past ten years, I have been managing projects in the healthcare field, from ideation to development and execution, especially in digital training, events, and communication. 

It may seem like an unusual journey, but for me it makes a lot of sense. Working with doctors, veterinarians, engineers, and healthcare professionals requires understanding their needs, knowing their reality, and speaking the same language. We saw this, for example, when we developed the 3D Joints Tool, an application that helped veterinarians explain to pet owners the different pathologies in 3D**, as well as their progression** and treatment, thus promoting treatment adherence for the benefit of their pets. My veterinary training is precisely what helps me connect with that world. 

Furthermore, I have always understood health from a global perspective: the health of people, animals and the planet are interconnected. This is the One Health approach, a vision that I share and that I try to bring to every project. 

One of the most special moments was the official presentation of Imascono Health in November 2025. We held it as a simultaneous event in Madrid, Miami and online, under the slogan “One Health: where creativity meets innovation”. 

We organized the event together with ISDI, the Spain-US Chamber and Miami Dade College, with the support of Ibercaja. We brought together professionals from Sanitas USA, Champion Petfoods, Cleveland Clinic Innovations, Zoo Miami, VML Health, Savana, i+Porc and Caser Salud. 

Listening to their experiences and sharing different perspectives allowed me to confirm something I firmly believe in: technology is a bridge between human, animal, and environmental health. 

We presented training projects in virtual reality, artificial intelligence and digital twins. For me, it was about introducing a new division but, above all, about highlighting years of work and reaffirming our commitment to collaborating with those who know firsthand the challenges of the sector. 

If there is one thing I have noticed over the years, it is that technology can transform the way we learn. In healthcare, practicing before facing real situations makes a huge difference. 

With Boehringer Ingelheim we develop Vaccines, a Virtual Reality simulation to learn how to use a new injectable. The training team saved 148,325 minutes and performed 11,866 injections in the virtual environment. We developed something similar for Merz Aesthetics: more than 35,000 aesthetic medicine professionals from all over the world have been trained using multilingual virtual reality applications. 

I would also like to highlight the Virtual Experience Veterinaryproject. At the University of Florida, veterinary students practice diagnostic and health protocols in a virtual reality-simulated poultry farm. Of the participating veterinarians, 96% gave the experience four or five stars, and the USDA rated it a resounding success. 

And there are other results that show the value of adapting each project to its user. With Champion Petfoods We increased % the module completion rate by 70%. The Digital Twin of OVO Xtractor allowed Boehringer Ingelheim to present its vaccination machine at more than 15 international trade shows without having to transport it, saving costs and increasing sales. 

While training is one of the pillars of our work, artificial intelligence represents one of the great opportunities that lie ahead of us. 

I believe that in healthcare we must incorporate these technologies with discernment. A solution must be innovative, useful, safe, and simple. And it must always involve the healthcare professionals who will use it in their daily work. 

An example that I particularly like is that of Hospital Blua Sanitas. We developed a navigable digital twin of the center and SanIA, an AI-powered virtual assistant integrated into voice-enabled touchscreen screens. 

The solution guides patients, manages appointments, and answers questions in several languages. The result? A 40% reduction in waiting times. 

This type of project confirms that artificial intelligence can facilitate the work of healthcare teams and improve the experience of patients. Technology supports professionals and enhances their knowledge and judgment. 

At Imascono Health, we have a team specialized in supporting technology projects in the healthcare sector, with more than 50 projects successfully implemented and an approach that meets the sector’s strict security requirements. That support also covers artificial intelligence, always in a safe and simple way. 

If I had to summarize the lessons of these twelve months, I would highlight four ideas: 

• People come first. Each project must start from the real needs of a healthcare professional or a patient. 

• Learning by doing works. In the P&G Medical Experience, digital resources helped improve knowledge retention by 35% through simulated clinical cases and immediate feedback. 

• Every professional needs their own path. And we have to distinguish between different types of users. For example, Champion Petfoods offers three training paths adapted to different profiles, with content in four languages. 

• Security is designed from the beginning. This is something I learned in food safety and now apply especially to artificial intelligence projects. 

After this first year, I am even more convinced that the future of technology applied to healthcare is built on listening: listening to doctors, veterinarians, researchers, hospitals, laboratories, and patients to understand their needs before proposing solutions. 

If you work at a pharmaceutical company, a hospital, a laboratory, a dental clinic or a veterinary clinic and you have a challenge on the table, I would love to hear about it. You can tell me about it through the Health sector page. 

Imascono is a technology company that accompanies companies into the future. It puts technology at their service in a personalized way. To do this, it combines its own agile method with a technological ecosystem that integrates AI agents, Data intelligence, digital twins, Immersive experiences and digital transformation. This is how it drives the evolution of every business, step by step. More than 700 projects and 115 million users in 120 countries validate its track record. 

I am proud of what we have built this year and, above all, of the people with whom we are doing it: the team and the clients. Because, in the end, technology makes sense when it improves something in someone's life. 

I invite you to discover all of Imascono Health’s projects in our success stories from the healthcare sector. 

We continue to learn, create, and seek new ways to support those who care for others’ health. We’re with you on the road ahead, healthier than ever.