FLAGSHIP STORES
CLIENT
Movistar
Movistar Plus
LOCATION
Valencia (Spain)
PROJECT
Phygital experiences distributed by Movistar Plus pop-up
BRIEF
With the advent of online commerce, brands have sought new ways to attract customers to physical stores. Through exclusive products, experiences, events... and technology! Undoubtedly the phygital trend and the idea of gamifying the shopping experience are marking the shift towards the stores of the future.
With the idea of surprising the public and creating a space where they can interact with their favorite content of the channel, Movistar has transformed its store in Valencia to turn it into an interactive experience. Imascono in this project we had a goal: to create points of connection between the brand, its main series and programs and families.
The result was a complete remodeling of the store. Combining the physical and virtual objects of Movistar Plus series and programs in a unique way.
Specifically, we have developed several specific Augmented Reality filters for: David Broncano's La Resistencia, Emilio Aragón's BSO and the series Paraíso and Reyes de la noche. As well as a Quiz and Kimchi! on a large format touch screen.
Users could activate the filters on Instagram by simply scanning the QRs included on the totems and displays.By the way: the sofa is the real one that La Resistance guests sit on.
46.4K
augmented" experiences
human beings reached
seconds of interaction per user
KIMCHI!
Technological experiences with high engagement impact and creativity to attract users in physical spaces. The most innovative trend of DOOH marketing (digital out of home) that revolutionize the physical presence and the most interactive promotional actions attracting all eyes.
BITÁCORA l BLOG
AUGMENTED REALITY IN ADVERTISING WITH INTERACTIVE CONTENT
In the constant search for innovation in the world of marketing and advertising, Augmented Reality (AR) emerges as a powerful tool to revolutionize the interaction with users/customers. Every day more and more brands are betting on experiential marketing and the creation of more immersive, interactive and differential campaigns.
DIGITAL LEISURE AS A NEW FORM OF ENTERTAINMENT
A new way of having fun and enjoying our free time has arrived. Digital leisure has been a trend since the expansion of the Internet and the growth of the world of video games, social networks and streaming platforms. Now, this trend goes a step further with the incorporation of new immersive technologies. Where entertainment goes from storytelling to storyliving. From being mere spectators to being part of the action.
