In this project for Movistar we have applied several of our technological solutions to the retail sector. Specifically, we have developed several specific Augmented Reality filters for: David Broncano's La Resistencia, Emilio Aragón's BSO and the series Paraíso and Reyes de la noche. As well as a Quiz and Kimchi! on a large format touch screen.
Users could activate the filters on Instagram by simply scanning the QRs included on totems and displays.
By the way: the sofa is the real one on which the guests of La Resistance sit.
It was exciting to see how visitors enjoyed the Augmented Reality experiences.