MOVISTAR FLAGSHIP STORES

Interactive project developed for Movistar, La Resistencia, Paraíso, BSO and Reyes de la noche.
  • Customers

    Movistar

  • Technologies

    Augmented Reality

  • Sector

    Retail

Welcome to the new hybrid store concept: interactivity and gamification.

In this project for Movistar we have applied several of our technological solutions to the retail sector. Specifically, we have developed several specific Augmented Reality filters for: David Broncano's La Resistencia, Emilio Aragón's BSO and the series Paraíso and Reyes de la noche. As well as a Quiz and Kimchi! on a large format touch screen.

Users could activate the filters on Instagram by simply scanning the QRs included on totems and displays.

By the way: the sofa is the real one on which the guests of La Resistance sit.

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It was exciting to see how visitors enjoyed the Augmented Reality experiences.

PEDRO LOZANO / CO-FOUNDER (IMASCONO)

46.472

Augmented" experiences

21.386

Humans reached

427

Seconds of interaction per user

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