RAFA NADAL ACADEMY
CLIENT
Telefónica
Rafa Nadal Academy by Movistar
LOCATION
Virtual World
Manacor, (Spain)
PROJECT
3D recreation of all the academy's facilities for its marketing and viralization campaign.
BRIEF
Everyone knows Rafa Nadal, but few people know about his academy. Rafa Nadal Academy by Movistar was born in 2016 to train future tennis players and professionals in the values of effort, sacrifice and passion for the sport of the great Spanish tennis player. The academy, founded in Manacor (Mallorca) has a school, hotel, sports center and even a museum, in addition to the different tennis, soccer and paddle courts.
"We want anyone, from anywhere in the world to be able to visit the academy in Manacor. We want it to reach a lot of people and let them know first hand everything we have to offer. Imascono, how do we do it?
Together with the team of the academy and Telefónica we proposed a big marketing and viralization campaign. Moving the more than 76,400m2 of the Rafa Nadal Academy to the virtual world. The facilities, the courts under construction and the entire technical team (including Toni Nadal himself).
A gamified visit throughout the academy where by completing the different challenges through the facilities you could participate in sweepstakes and get discounts to apply in the store, in the museum, in the hotel and academy packs. A marketing campaign that combined technology, cross-selling and viralization in RRSS and media. Reaching 48 million people around the world.
48.683.586
people reached
experiences made
minutes of average duration per visit
VIRTUAL SPACES
Virtual environments where the value proposition and business activities are gamified. Perfect for virtual tours, simulations and interactive product testing, detailed monitoring of processes and offer a space for gamification of pre-sales, training and other business activities.
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