THE BODY SHOP KIMCHI!
CLIENT
The Body Shop
LOCATION
Atocha Station (Madrid)
PROJECT
AcciOutdoor marketing design of an interactive Augmented Reality photocall.
BRIEF
The Christmas season is, without a doubt, one of the great shopping moments around the world. Everything is filled with advertisements, offers and promotions. On this occasion, The Body Shop opted for something totally disruptive: transforming Atocha station, Madrid, into its big stage!
The Body Shop sought to make an impact in a high-traffic environment, taking advantage of the influx of travelers at Atocha during the Christmas season. The brand wanted to differentiate itself through an interactive experience that would capture the public's attention and encourage visits to the store in the station itself.
Thus, at Imascono we launched this great Christmas campaign with the development of a large photocall in the main area of the station. The implementation of this Kimchi! achieved a significant increase in traffic to the point of sale. The technological experience captured the attention of passersby, getting more visitors to interact with the brand and discover The Body Shop's products.
Travelers stand in front of the screen where different digital elements are superimposed. 3...2...1... photo moment! After leaving their data and printing the photo, users discovered what their surprise gift was. From products to experiences that they could redeem directly at the Atocha store itself. There is no better way to start the trip home for Christmas.
5.000
People came by the store thanks to the photocall raffle
Increase in ticket means of purchase
3D Christmas elements superimposed on the atocha commuters
"The waiting time flew by! I loved it and on top of that I got a photo as a souvenir."
KIMCHI!
Technological experiences with high impact of engagement and creativity to attract users in physical spaces. The most innovative trend of DOOH marketing (digital out of home) that revolutionize the physical presence and the most interactive promotional actions, attracting all eyes.
BITÁCORA l BLOG
HOW EXTENDED REALITY IS TRANSFORMING DOOH ADVERTISING
This form of advertising combines creativity, technology and analytics to maximize consumer impact. DOOH not only captures the attention of passersby, but also offers brands a platform to create memorable experiences and connect emotionally with their audiences.
HOW EXPERIENTIAL MARKETING REVOLUTIONIZES AUDIENCE INTERACTION
In a world saturated with information, major advertising campaigns and impacts, the experiential marketing has become the key for brands to not only be seen, but to be seen by their customers. heartfelt.
