VIRTUAL LÉKUÉ
CLIENT
Lékué
LOCATION
Virtual world
PROJECT
Virtual Showroom is an immersive 3D space. It includes several rooms, 3D product demos, explanatory videos and a variety of interactive content.
BRIEF
Lékué and Imascono have revolutionized the shopping experience with an immersive virtual showroom that brings e-commerce to the virtual world. A virtual and interactive home where users can visualize the space to scale and explore and discover all the products in the catalog in a completely new way.
As a benchmark in culinary innovation, Lékué was looking for a disruptive approach to its products. The solution: a virtual showroom with gamification and 3D demonstrations, which allows customizing its sales space without physical limits. Without its own physical store, its sales are made through channels and department stores. This marks the beginning of a new era for digital commerce.
The result is an interactive home in the Metaverse that takes the shopping experience to the next level. From the kitchen to the living room, every corner of the virtual showroom is designed to immerse users in an immersive 3D space where they can:
- Explore different thematic rooms.
- View 3D product demonstrations.
- Access to explanatory videos about its use and benefits.
- Enjoy interactive content that enriches the user experience.
Lékué's virtual showroom in the Metaverse shows the potential of e-commerce, combining interactivity, gamification and 3D technology to offer a unique shopping experience. This is just the beginning of a new era of digital commerce, where imagination and technology redefine the relationship between brand and consumer - the future of e-commerce is here!
+40%
Increase in digital presence
Engagement through gamification and 3D demonstrations
Users arrive at the specific landing page for the specific product
"The future of commerce is not in physical or digital stores, but in the fusion of both in immersive experiences, and this project is a clear example." SERGIO GARCÍA, Digital Consultant at Imascono
VIRTUAL SPACES
Virtual environments where the value proposition and business activities are gamified. Perfect for virtual tours, simulations and interactive product testing, detailed monitoring of processes and offer a space for gamification of pre-sales, training and other business activities.
BITÁCORA l BLOG
WHAT IS THE FUTURE OF THE METAVERSE?
Our presence on the Internet will be increasingly more immersive, more customized y more humanized. Going beyond the current hyperlinks, screens and Social Media profiles to have a true presence in the digital world. The future of the Internet, it is the Metaverse.
WHAT IS GAMIFICATION? BENEFITS AND EXAMPLES
Gamification applies elements of games in contexts such as education, marketing and other activities to increase motivation and engagement. Discover here through examples of its multiple benefits.
