5 key e-commerce trends for online success
The e-commerce is in the midst of a revolution. Digitization, AI and hyper-personalization are redefining the way consumers buy and brands sell. We are coming from a time of peak e-commerce growth. Now the marketplace is more mature and competitive, so adapting to the new ecommerce trends is not an option, it is the key to stand out and turn every click into a business opportunity.
In this article we explore the 5 ecommerce trends and how to apply them strategically to attract, retain and sell more. From Artificial Intelligence and automated personal shoppers to blockchain, Augmented Reality and personalized conversational commerce. These innovations represent the cutting edge of ecommerce innovationThe new technology, allowing brands to offer unique and differentiated experiences.
Here are some real success stories and the technologies that are shaping the future of the ecommerce innovation.
Why is it important to adapt to new ecommerce trends?
E-commerce is evolving at a dizzying pace. What worked a couple of years ago may be obsolete today. Digitization has empowered consumersThe company's customers, who are looking for seamless, personalized and convenient shopping experiences. Failure to adapt to new trends means losing competitiveness and, in the worst case scenario, to lag behind in an increasingly demanding market.
Brands that innovate and embrace change not only sales increasebut also strengthen your relationship with your customers y build a community of loyal consumers. We must anticipate the user's needs and offer him what he is looking for before he asks for it.
You may be interested in → Customer experience: how to improve it through extended reality.
How ecommerce technology boosts sales
The ecommerce technology is transforming the way brands connect with their customers, improving the shopping experience and increasing conversions. Tools such as Augmented Reality, Experiential Marketing and AI avatars enable the creation of personalized, immersive, real-time experiences.
These solutions represent a clear example of ecommerce innovationThe new technology, enabling retailers to offer interactive environments where users can view products, try them virtually, and receive recommendations tailored to their tastes. The automation of customer service through intelligent avatars is revolutionizing the sector by providing 24/7 support and accompany the user throughout the entire purchasing process.
Cases of AI avatars as that of Turrón, the virtual mascot of La Torre Outlet The new digital marketing strategy, which is based on AI and augmented reality, demonstrates how the combination of AI and augmented reality can generate unique experiences, improve loyalty and boost sales results in the digital environment.
Access to our augmented reality services and find out how you can achieve success in your e-commerce through this technology.
5 ecommerce trends and how to apply them to your business
Ecommerce is constantly evolving, and brands that are ahead of the curve are dominating the market. The key? Adopt the technologies and strategies that are revolutionizing the online shopping experience. Here's what you need to know 5 must-have trends and how to implement them.
Artificial intelligence and hyperpersonalization
AI is redefining ecommerce, enabling shopping experiences hyper-customizedby analyzing user behavior in order to recommend products, personalize emails and optimize prices in real time. Thanks to intelligent agents and virtual personal shoppers, personalized recommendations and machine learning to predict trends.
Blockchain in payments
The blockchain technology is revolutionizing payments in e-commerce, offering safer, faster and more transparent transactions. By integrating blockchain, e-commerce can guarantee the authenticity and security of transactions, eliminating intermediaries and reducing the risk of fraud. By accepting cryptocurrencies and using blockchain to automate payment and logistics processesIn addition to improving efficiency, brands not only improve efficiency, but also increase consumer confidence by offering a more agile and secure shopping experience.
Omnichannel experience and sales
Today's customer does not differentiate between physical store, app or web: expects a seamless and personalized experience across all channels.. The omnichannel improves user satisfaction and increases conversions and loyalty by synchronizing stock and prices across all sales channels and personalizing the experience with CRM.
To learn more about this trend visit our → article. Immersive technology applied to trade marketing: activate your brand at the point of sale
Augmented Reality in ecommerce
Augmented Reality allows customers to "try" products before they buy themeliminating uncertainty and improving the shopping experience. From trying on clothes to viewing furniture at home, AR experiences are transforming online conversion.
If you want to go deeper in this line, we invite you to read our post Virtual fitting rooms as a trend in the retail sector
Virtual sales assistants
AI has turned virtual avatars in real purchasing advisors available 24/7. Automate responses, guide the customer in their decision and streamline the buying process on the web and social networks. An fast and efficient service translates into more sales and satisfied customers.
In addition, these intelligent agents have the entire information base about the brand and products as a training source, so they are able to serve users in detail. Both end customers and internal staff looking for support or guidance on what to recommend to a specific person.
Don't miss our article about How to implement automation in companies and maximize its impact
Conversational commerce
Brands no longer sell only on their website, but also in chats, DMs, voice assistants such as Alexa or Google Assistant and even through virtual avatars that act as true brand ambassadors. Seeking to achieve fluid conversations, instant support and automated direct sales. Making the whole process more interactive, immediate and memorable.
An example of these conversational assistants can be found at Smoky, the virtual chef of Nola Smoke that helps you to decide which is the best burger for you, based on your tastes and preferences.
What does the future hold for ecommerce?
Now that you know the main trends in e-commerce, you've noticed that its future is shaping up with advances that drive the technology and innovation in ecommercecompletely transforming the shopping experience. Automation, Artificial Intelligence and personalization will take center stage, enabling online stores to anticipate customers' needs by means of predictive algorithms.
In addition, the integration of physical and digital will offer unprecedented immersive experiences, eliminating traditional retail barriers. A prime example of this evolution is the Lékué Virtual projectwhere a new immersive 3D virtual showroom which allows users to explore and discover products interactively, enriching the online experience.
Likewise, the adoption of technologies such as the blockchain is redefining trust and security in transactions, creating a more transparent environment for consumers. Brands that embrace the technology and innovation in ecommerce will lead the digital transformation of the industry in the coming years.
How to implement these trends with innovative technologies
To stay at the forefront of ecommerce, it is essential to integrate emerging technologies that enrich the user experience and optimize business processes. Throughout this article, we have learned about some of the success stories of Imascono that exemplify these trends.
However, here are some other retail and e-commerce projects that are representative of this technological trend.
Ecommerce Transformation Success Stories
These are some of the main examples of Imasconoa leading company in the design and development of interactive products and experiences for companies in the field of Retail and Leisure.
- Exclusiverse → This digital environment allows members of the Exclusive Traveler Club access to exclusive experiences, manage your digital memberships through blockchain technology and participate in interactive activities and events. Designed to offer a continuous connection with the travel community, Exclusiverse extends the travel experience beyond the physical destination, creating a meeting point and brand connection accessible from any device.
- ElBulliFoundation → Imascono collaborated with elBullifoundation y Telefónica for digitizing and preserving Ferran Adrià's culinary legacy at elBulli. Through an interactive platform, and through a virtual museum, a 3D avatar and a collection of NFT's, giving access to a platform to acquire digital items that merge gastronomy and digital art, redefining the value and ownership of the digital economy.
- Lacasitos App → Lacasitos App is a mobile application of Augmented Reality designed to transform children's experience with the Lacasitos brand. By scanning the QR code on the tubes, children can interact with five animated characters that come to life around them. This initiative not only revitalizes the product's packaging, but also encourages creativity and interactive play.
Do you want to take your e-commerce to the next level with innovative technologies? At ImasconoWe create virtual experiences that transform the relationship between brand and client. Contact with us and find out how we can boost your business. The future of e-commerce starts today!
