SAPHIR FABIOLA
CLIENT
Caravan Fragrances
(Group Saphir Parfums)
LOCATION
Spain
PROJECT
Avatar AI acting as a representative of Caravan Fragrances, offering personalized attention and recommendations in real time at the point of sale.
BRIEF
Caravan Fragrances, a benchmark in the accessible perfumery sector, takes another step forward in its innovation strategy together with Imascono with the development of an AI avatar. A solution that acts as a commercial and customer service assistant, offering personalized recommendations in real time. Integrated into the physical point of sale through QRsthe avatar becomes the digital representative of Caravan on each shelf.
In order to be actively present at each point of sale and to be able to redefine the positioning of some of its products, Caravan was looking for a tool that would encourage customers to discover new fragrances and explore beyond their usual choices. An accessible solution that would bring added value from the cell phone.. To mantat close communication and aligned with the essence of the brand.
The result is Fabiola, an AI avatar that represents Caravan with a friendly, expert and empathetic voice. Able to advise on fragrances and solve doubts.. Dstaking out the unique nuances of each product. It also communicates news and new launches, reinforcing the brand's own identity. Everything in real time, from the cell phone, and as a a real expert in perfumes. Mmproving interaction on the shelf of the supermarket, pharmacy and point of sale.
Fabiola is available 24/7 in several languages, accessible from any device via a simple QR without the need for downloads. A scalable and efficient solution that optimizes customer service both in the online channel and, mainly, at the physical point of sale.
125
fragrance references
physical points of sale
available languages
"I'm Fabiola, your assistant at Caravan Fragrances, I'm here to answer your questions about our perfumes and help you find the perfect fragrance according to your tastes."
V-E-G-A
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