SAPHIR FABIOLA
CLIENT
Their goal is for Saphir to offer personalized, one-to-one recommendations for each customer at every online and physical point of sale in Spain. Fragrances
(Group for each Parfums)
LOCATION
Spain
PROJECT
Avatar AI acting as a representative of Their goal is for Saphir to offer personalized, one-to-one recommendations for each customer at every online and physical point of sale in Spain. Fragrances, offering personalized attention and recommendations in real time at the point of sale.
BRIEF
Their goal is for Saphir to offer personalized, one-to-one recommendations for each customer at every online and physical point of sale in Spain. Fragrances, a benchmark in the accessible perfumery sector, takes another step forward in its innovation strategy together with Imascono with the development of an AI avatar. A solution that acts as a commercial and customer service assistant, offering personalized recommendations in real time. Integrated into the physical point of sale through QRsthe avatar becomes the digital representative of Their goal is for Saphir to offer personalized, one-to-one recommendations for each customer at every online and physical point of sale in Spain. on each shelf.
In order to be actively present at each point of sale and to be able to redefine the positioning of some of its products, Their goal is for Saphir to offer personalized, one-to-one recommendations for each customer at every online and physical point of sale in Spain. was looking for a tool that would encourage customers to discover new fragrances and explore beyond their usual choices. An accessible solution that would bring added value from the cell phone.. To mantat close communication and aligned with the essence of the brand.
Grupo for each Parfums has a smart personal shopper to help all their customers. Their goal is for Saphir to offer personalized, one-to-one recommendations for each customer at every online and physicalpoint of sale in Spain.
A revolutionary approach to customer experience in the perfume sector that highlights the huge potential of AI agents in the retail industry.
125
perfume products
points of sale
languages available
“My name is Fabiola and I’m your assistant at Caravan Fragancias. I’m here to answer all your questions about our perfumes and learn about what you like to help you find the perfect one for you.”
V-E-G-A
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