How to implement automation in companies and maximize its impact
If there is one maxim that every company pursues, it is how to optimize your resources to reach the highest possible productivity, speed and organizational level. To this end, automation in companies has long been one of the main trends in the business world. A trend that has done nothing but grow exponentially with the advent of the Artificial Intelligence to companies.
In this article we would like to delve into how companies are implementing process automation and how Generative AI is helping to maximize its impact. Highlighting how tools based on this technology can transform everything from administrative processes to customer service, through sales, marketing, logistics and production.
In addition, we will analyze in detail how companies such as Progress, iUrban, La Torre Outlet o Iveco are taking advantage of advances in AI avatarsnot only to improve your efficiency, but also to better connect with your customers. An improvement in the optimization of every aspect of the business that from Imascono we work with innovative and customized solutions. Discover in this post all the potential of automation, we tell you about it!
The key role of automation in companies
Automation is a key pillar for companies seeking to optimize their operations and stay competitive in an increasingly dynamic business environment. By automating repetitive tasks, organizations are able to reduce errors, increase efficiency and free up human resources for activities of greater strategic and creative value.
Automation in companies allows greater agility in adapting to market changes, as it facilitates the implementation of faster and more flexible processes. In terms of decision making, this strategy provides access to real-time data, allowing companies to react in a more informed and accurate way to new opportunities or challenges. Thus, a cycle of continuous improvement is created that optimizes not only productivity, but also the company's ability to adapt and grow in a highly competitive market..
In addition, automation impacts the customer experience, providing faster and more personalized interactions, as in the case of intelligent agents such as V-E-G-A, which resolve queries instantly and automate customer support.
You may be interested in → Artificial Intelligence Avatar: definition and main uses.
What processes can be automated in a company?
Automation is a necessity for those companies seeking to maximize your efficiency and offer added value. From administrative tasks to customer relationship management. Being aware of which processes can benefit from business automation is key to optimize performance and improve results. Here are some of the most interesting processes to automate.
Administrative and financial processes
Automation of administrative and financial processes enables companies to simplify tasks such as invoice management, payment processing, and account reconciliation.. The automation of companies in the financial field allows real-time monitoring of flows and movements, simplifying the preparation of financial reports, promoting transparency and facilitating strategic decision making. Especially when coupled with other technologies such as Artificial Intelligence, Business Intelligence and Big Data.
Logistics and production
Increasing efficiency, improving accuracy, boosting speed in order management and inventory management... Automation in logistics and production allows industrial and manufacturing companies to experience a new era in their production processes. complete digital transformation and take the definitive step towards the factories of the future.
With the use of technologies such as avatars, IoT sensors and intelligent management systems, companies can optimize material flow, monitor and reduce downtime, and improve the quality of the final product.
Sales and digital marketing
In marketing and sales, automation is transforming the way we do business. manage the relationship with customers and users. Allowing greater control of the customer journey, personalization and user satisfaction in each of the interactions with the brand. The different marketing automation tools allow, from the automatic segmentation of audiences to the programming of personalized emails.
In addition, having a in-house IA sales agent, helps companies streamline processes We are able to collect requirements and write proposals, which allows us to be much faster and more concrete in preparing the best project for each client.
If you want to learn more about the use of technology in companies, we invite you to visit our post Business innovation: spatial computing applications in Extended Reality
Customer service and support
The automation of customer service and support is one of the areas most benefited by emerging technologies, especially with the use of AI avatars. These virtual assistants, such as V.E.G.A., make it possible to personalize and humanize conversations between the brand and users, offering immediate, real-time support. Thanks to Artificial Intelligence, these avatars can not only answer frequently asked questions, but also adapt their answers to the specific needs and behaviors of each customer, creating a closer and more personalized experience.
One example of the use of these intelligent agents in customer service can be found in the Alcázar de San Juan with Cervantes IAa virtual avatar that has been trained and designed with the appearance of the writer Miguel de Cervantes to learn with him about the tourism potential of Castilla-La Mancha.
Benefits of automation in companies
Automation offers a number of key benefits that can transform the operations of any companyoptimizing each process and ensuring exceptional results. In this article, we would like to explore the most significant benefits of automation in companies.
- Error reduction→ Automation minimizes human error, improving the accuracy and reliability of processes, which increases internal and external confidence, and raises the quality of products and services.
- Time and cost savings→ Automating repetitive tasks improves efficiency, saving time and reducing costs by reducing manual intervention, allowing staff to focus on strategic tasks.
- Data-driven decision making→ Automation facilitates the analysis of large volumes of data in real time, providing key information to make informed decisions and act proactively.
- Increased process quality→ Automation guarantees uniformity and precision at every stage, optimizing processes and ensuring high quality results that meet the most demanding standards.
V-E-G-A Trainer: AI Avatar Training Platform
Within the enterprise automation ecosystem, VEGA Trainer is presented as a revolutionary tool to customize AI avatars according to the needs of each company. This system allows customers to tailor avatars in terms of physical appearance, personality and expertise, enabling a more authentic and brand-aligned experience.
In just minutes, avatars can be trained to interact in a fluent, natural and multilingual way, becoming intelligent agents capable of providing personalized attention in a variety of sectors.
Thanks to this tool, the automation of customer service becomes highly adaptable, allowing the implementation of avatars in different contexts as virtual butlers in hotels, personal shoppers in retail, receptionists in hospitals or consultants in financial products.
This proprietary training engine not only facilitates the management and customization of avatars, but it also improves interaction with technology, humanizing the experience y offering a closer and more efficient service.
Examples of automated companies and their success
Companies have started to integrate automation into their processes. In this section we want to focus on the most relevant success stories of companies that have made the leap into the future of automation. customer experiencewith the integration of AI avatars for customer service automation and information transparency internally. Here are 5 examples of virtual avatars that have automated interaction with their brands.
Smoky Nola Smoke→ Smoky revolutionizes the customer experience in the gastronomy sector. This virtual chef not only welcomes customers, but also offers personalized recommendations based on individual preferences. This phygital approach has been key to differentiating Nola Smoke in the competitive restaurant world.
Iria Iveco→ Iria is the Iveco virtual avatarwhich becomes an access point to all the information, training and support of the industrial company's ecosystem. Iria is able to answer specific questions about each truck model, about all safety protocols and about all departments of the company.
Cicerone iUrban→ Cicerone is the iUrban's virtual robot, an AI avatar capable of interacting in 95 languages, as well as taking over an entire digital travel agency.. It offers personalized recommendations on routes, activities and gastronomy in destinations such as Madrid, Murcia and Ibiza. In addition to improving the tourist experience, it collects valuable data to adjust strategies, raising the quality of service.
La Torre Outlet Nougat→ In the world of retail, Turrón stands out, the virtual mascot of La Torre Outlet, which during the last Christmas campaign has transformed holiday greetings. The AI avatar became a storyteller, a record of wishes and also the best ambassador to publicize everything that can be done on the shopping mall.
Clara Progreso→ Clara is the Progreso's sustainability ambassadorthe construction and cement manufacturing company, which, through its AI avatar, publicizes all of the company's CSR work in Latin America.
How to implement automation in your company with Imascono
At ImasconoWe offer you customized automation solutions to optimize your company's processes and keep it competitive. Our experience and creative approach allow us to allow you to integrate advanced technology in an efficient way, adapted to the specific needs of your business.
Customized automation solutions for different industries
We design customized solutions for each sector: technology in industryWe assist in communicating and managing social responsibility projects; in hospitality and retailwe optimize the ordering process and the customer experience with interactive avatars; and technology applied to tourismWe implement virtual assistants that improve the attention and personalization of the service.
With Imascono, automate with creativity and technologyachieving more efficient results and an exceptional experience for your customers.
Ready to take your business to the next level with automation? At Imascono, we are here to help you transform your processes and maximize your impact. Contact us today and discover our solutions.
