What is a virtual space and how to use it
In a society where digitization, digitalization digital transformation and technological innovation is advancing by leaps and bounds, the virtual spaces are positioning themselves as a key tool for businesses that seek to innovate in the way they interact with their customers, employees, audiences and collaborators.
These immersive digital environments go beyond the traditional web pages, allowing the interactive experience in 3D and through avatars, combining advanced technology with personalization. From virtual tours to training simulations to gamified sales experiences, virtual spaces are transforming business activities.
In this post we will see what a virtual space is and how companies can take advantage of its potential. From optimizing sales processes to training and onboarding. If you are looking for ways to innovate within your organization, read on!
What is a virtual space?
The definition of a virtual space is an immersive digital environment created to simulate real or imaginary scenarios. where users can interact, explore and actively participate.
At a business level, they are online spaces that go beyond static web pages, where only products and services are shown. In virtual spaces you can test and interact with themincorporating the essence of video games and gamification to the digital presence of companies.
The virtual spaces can be on the web, through WebApps or three-dimensional mobile applications. They can also be developed under the Virtual Realityas the Las Vueltas que da la Vida virtual neighborhood. Or in Augmented Realityas the time travel in the city of Zaragoza prepared by Ibercaja Xplora.
Virtual spaces include environments such as video games, the Metaverse, virtual collaborative work platforms and educational applications, and are used in areas such as education, entertainment, teamwork and advertising. Allowing interaction and content creation by users.
Main characteristics of a virtual space
Now that you know what a virtual space is, you should know that they have revolutionized the way people interact, learn, work and entertain themselves, opening up new possibilities for companies of all types.
These features not only provide enriching experiences for users, but also offer businesses interesting tools for creating innovative brand experiences, improve collaboration y optimizing performance.
The following are some of the main characteristics of the virtual spaces that are being developed. transforming the digital interaction and business landscape.
Constant interactivity
One of the most important characteristics of virtual spaces is their ability to allow constant interactivity between users and the environment. In these spaces, users are not mere observers, but active participants, making the experience dynamic and engaging.
This interactivity is maximized through gamification, a technique that uses game mechanics in non-game environments to motivate behavior and participation. For example, companies can integrate gamification elements such as missions, challenges, points y rewards within a virtual space, making the user experience more entertaining and engaging, while fostering brand loyalty and engagement.
This is a key feature for companies, as it not only captures users' attention, but also improves retention and promotes loyalty.
Space customization
Another significant advantage of virtual spaces is their ability to be used in a variety of ways. custom according to the needs and preferences of the users. This customization refers not only to the aesthetic appearance of environments, but also to the adaptation of content and interactions.
Businesses can create virtual spaces that resonate with the specific interests of their customers or employees, allowing for a more relevant y satisfactory. For example, in a Virtual Reality (VR) or Augmented Reality (AR) environment, a brand can customize the layout of products, advertisements or the user interface according to the user's characteristics and behaviors, which increases the effectiveness of advertising and enhances the customer experience.
Dashboards and analytics
In virtual spaces, the integration of dashboards and analytics is a fundamental feature for monitoring performance and making informed decisions. Companies can collect real-time data on user behavior, interactions, preferences and overall performance within the virtual environment.
This allows them to have a detailed view of how users interact with their content, products or services. What it provides valuable information to improve marketing strategies, optimize user experience and adjust business tactics.
Analytics can also help identify trends, predict future behavior and measure return on investment (ROI) for promotional activities or virtual events, which is crucial for make data-driven decisions and improve profitability.
Outstanding benefits of a virtual space
Virtual spaces offer a variety of benefits, ranging from the improved user experience and reduced operating coststo the ability to customize the experience and access real-time analytics.
These digital environments are transforming the way businesses interact with their audiencesoptimize their operations and foster innovation.
As technology advances, virtual spaces will continue to play a key role in the future of the collaboration, marketing and business strategy.
Gamifying pre-sales
Gamification in pre-sales is an effective strategy to increase the engagement, emotionality and loyalty of potential customers. before they make a purchase. Using game mechanics such as challenges, rewards and quests can make the purchase process more engaging and entertaining.
An example of this can be found in Exclusiverse, the virtual headquarters of the travelers' club Exclusive Traveler Club where more than 85,000 members have access to exclusive benefits, rewards and challenges to make the most of their digital membership.
From storytelling to storyliving
Storytelling has been one of the most powerful marketing tools to connect emotionally with the public. However, we are now experiencing the arrival of the storylivingwhere the strategy goes one step further. Allowing the customer to live the story instead of just watching or listening to it. In this approach, users are not only observers, but active protagonists of the narrative.
Within this trend from storytelling to storyliving, we find, for example, the campaign to approach the Rafa Nadal Academy by Movistar virtual, the 3D recreation of the facilities where through games, challenges and interactive points, users were invited to learn more about Rafa Nadal's academy.
Onboarding and interactive training
With virtual spaces, the onboarding process and employee or customer training are enriched. Traditional training methods are giving way to interactive experiences that allow users to learn in a more dynamic, engaging and effective way.
In a single virtual platform, all of the employee-related processes and activities. Becoming a space for consultation, training and education, incorporating the continuous improvement of workers. Workers, end-users or children, as in the virtual space of Aprendiendo a Emprender developed by Ibercaja. A virtual training space where 5th and 6th grade students learn about entrepreneurship and business, following the gamified itinerary and achieving all the challenges.
Real-time remote collaboration
In the globalized and telework-centered work environment, the remote and real-time collaboration has become especially important. Digital platforms allow teams from different geographical locations to work together and even attend virtual events.
Both at the training level and at the corporate level, as in the case of the Iberdrola Shareholders' Meeting held in its own virtual space. Inviting you to shareholders from all over the world to attend the meeting live. and could access all the reports and interactive content distributed throughout the space.
Examples of virtual spaces: outstanding projects
Virtual spaces are a essential tool for companiesThey are perfect for virtual tours, simulations and interactive product testing. Throughout this article we have seen what they consist of and their benefits. Now, we will see in detail their application in different sectors:
Projects of virtual spaces in education
The virtual spaces in education and training offer immersive and interactive environments that transform learning. From virtual classrooms and labs to gamified activities, these platforms make education more accessible and inclusive. With tools such as 3D simulations, they allow complex concepts to be understood visually and dynamically, improving knowledge retention and preparing students for real scenarios.
An example of a virtual space developed by Imascono in this sector is Research nightThe University of Zaragoza's conference room was recreated to host the meeting of researchers and academics. Thanks to this technology, nearly 3,000 people were able to connect at the same time.
If you are interested in starting a project in the training industry, access our technology solutions in education.
Projects of virtual spaces in tourism
In the tourism sector, virtual spaces are transforming every stage of the journey: before, during and after. During planning, they allow gamify the booking process and offer simulations for tourists to try out experiences before making a choice.
During the trip, these environments enhance interaction by providing virtual guides and immersive activities, and, after the return, the virtual spaces maintain the connection with the brand through online events and activities, strengthening loyalty and creating a more lasting relationship with travelers.
Like the one achieved by Seville Mushroomsa spectacular digital reconstruction of one of Seville's great monuments. Thanks to its aerial view, visitors and web users can see all the architectural details, obtaining a greater context and interaction with the space. If you want to improve your company, you might be interested in our solutions for technology applied to tourismaccess and consult all your doubts.
Projects of virtual spaces in health
With respect to the application of technology in medicineThe virtual spaces are transforming both patient care and medical educationWe offer innovative solutions at every stage of the process.
These platforms allow patients to have quick access to information and educational content. At the same time, facilitate virtual consultations and immersive therapiesincorporating gamification and motivation to achieve the different challenges.
In addition, they are a key tool for medical training, as they enable the simulation of complex procedures in controlled environments. Or because they provide access to virtual trainings such as the one proposed by Royal Canin in the First Virtual Congress for Veterinary Clinical Assistants. A three-day meeting with more than 20 hours of presentations and access to the stands of the main companies in the sector.
Projects of virtual spaces in retail
In the retail sector, web-based virtual spaces are transforming the online shopping experience by offering interactive and immersive environments accessible from any device. These platforms enable users to discover products in virtual showrooms, customize your options and test items thanks to simulations web or Augmented Reality experiences.
In addition, brands can gamify the buying process, organize exclusive events in these digital spaces and maintain a more direct connection with their customers. These virtual spaces combine innovation and accessibility, providing unique experiences that enhance interaction and reinforce consumer loyalty. An example of this can be found in the virtual showroom of Lekuean interactive house where users can see all the kitchen products to scale and in operation.
Imascono is able to implement these innovations thanks, for example, to our augmented reality services.
At Imascono we are specialized in the development of Virtual Spacesvirtual spaces and gamified environments focused on companies. User-empowered online worldsIn addition, pre-sales are gamified and video game mechanics are incorporated into the value proposition of the companies.
Interested in learning more about virtual spaces and how to use them? Get in touch with us and our team of engineers and designers will be happy to answer all your questions.
