Generative Artificial Intelligence: definition and main applications
Generative Artificial Intelligence: definition and main applications
If there is one trend and one area of development that has revolutionized the entire technology sector, it is the Generative Artificial Intelligence.
Until not so long ago, it was a term unknown to the general public. Now, it is the basis of many companies, business models, creative departments and marketing campaigns. The Generative AI has transformed the way we understand and interact with technology.. This is undoubtedly one of the most promising branches of Artificial Intelligence today.
In essence, Generative Artificial Intelligence (GAI) is capable of generating texts, images, videos, music, code... All starting from a few previous contents, a basic training and a prompts or specific instructions that help to generate a customized and adapted response to the needs.
In today's article we will take an in-depth look at what Generative AI is all about and we will see in detail what it is all about. main applications and examples in different business areasWe have a wide range of expertise, from the marketing and customer service departments to product innovation and development.
What is Generative AI?
To the question about what is Generative Artificial Intelligence, we could say that it is the technology that is transforming the world of creativity and innovation. Two points that, until now, were reserved for human intelligence.
Using models of advanced machine learningGenerative AI can create new and original content, from text to music to images, from existing prompts and data.
This type of AI not only replicates learned patterns, but can also innovate and produce unique results, making it especially valuable for businesses. Not only for to optimize processes and reduce costs; also to broaden horizons, make more data-driven decisionsto unleash creative potential and push ideas beyond traditional boundaries.
You can learn more about the Artificial Intelligence at Types of AI: What are the most relevant today?.
The Artificial Intelligence in companies is radically changing the way we approach our methodologies and strategies. However, it is important to note that AI tools are still in the process of being developed. adaptation to the specific needs of companiesbeyond general solutions.
Businesses need Artificial Intelligence to meet the needs of their customers. data protection y securityThe company's own communication, image and commercial discourse, and that offer high value and high quality results.
Benefits of Generative Artificial Intelligence
La Inteligencia Artificial Generativa está transformando nuestra forma de trabajar al aumentar nuestras capacidades de análisis, de búsqueda de información, de efectividad y de innovación creativa. Dando la bienvenida a la nueva era del trabajador aumentado.
Lo que la convierte en una herramienta imprescindible para potenciar el crecimiento y la digital transformation of companies. The main benefits of Generative AI include:
Creación de contenido
La Inteligencia Artificial Generativa (IAG) está revolucionando la forma en que las empresas, y los propios usuarios, crean y gestionan contenidos. Al aprovechar los modelos de aprendizaje automático más avanzados, la IA Generativa permite crear textos, imágenes, música, vídeos e incluso código de alta calidad y con una precisión nunca vista hasta ahora.
Toda esta creación de contenidos se basa en los datos y contenidos preexistentes con los que la IA ha sido entrenada. Reglas lingüísticas, gramática, reconocimiento de patrones visuales… Utilizando modelos como GPT (Generative Pre-trained Transformer) o GAN (Generative Adversarial Networks), la IA predice la siguiente palabra o el siguiente píxel basándose en lo anterior.
Esto se logra calculando las probabilidades de cada posible siguiente contenido y eligiendo la más probable.
Aumento de la innovación
Sin duda, una de las grandes ventajas que nos ofrece la Inteligencia Artificial Generativa es la capacidad de empezar a innovar, a crear, más allá de la “hoja en blanco”.
Ahora podemos pedirle a la IA Generativa que proponga todo tipo de ideas, que haga pruebas de prototipado en segundos, que nos dé una segunda opinión, que nos proponga posibles escenarios, que simule escenarios futuros o que nos genere imágenes de apoyo. Todo para optimizar el proceso creativo y ampliar nuestros horizontes.
Por otro lado, la IA Generativa nos permite automatizar tareas repetitivas, liberando el tiempo de nuestro equipo humano para que se concentre en actividades más estratégicas, creativas y experimentales.
Gestión y generación de datos
En la actualidad, el Big Data se ha convertido en una de las principales tecnologías para las empresas. La gestión de todos los datos e información que se generan a nivel corporativo y su posterior análisis suponen uno de los puntos críticos para la toma de decisiones y evolución de los negocios. Aquí, la Inteligencia Artificial Generativa supone todo un avance en rapidez y eficacia.
La IA Generativa permite recoger un gran volumen de fuentes de información en un mismo punto, a partir del cual se pueden realizar resúmenes, informes, infografías y simulaciones en cuestión de segundos.
A data management that can even be performed from agents and/or virtual avatars que facilitan el acceso a esa información de forma natural y humanizada. Como el caso de V·E·G·A, un avatar virtual que hace de tutora a la hora de resolver dudas sobre las nuevas tecnologías de Extended RealityMetaverse, Metaverse, Artificial Intelligence and Spatial Computing.
If you want to learn more about our Metaverse service for companiesit's time.
Personalización
Aplicar la Inteligencia Artificial Generativa en el día a día de las empresas permite llegar a nuevos niveles de personalización en la atención al cliente y la generación de campañas de marketing y publicidad.
Permite analizar grandes volúmenes de datos de los usuarios y generar contenido adaptado a sus preferencias: estrategia de precios dinámicos en tiempo real, recomendaciones de productos, mensajes personalizados y asistentes virtuales en la atención al cliente.
Gracias a ello, las empresas tienen la opción de ofrecer interacciones y ofertas altamente relevantes, aumentando la satisfacción del cliente y mejorando la fidelización. Además, la IA Generativa ajusta el contenido en tiempo real, asegurando que cada usuario reciba información y productos que realmente le interesen.
Main applications of Generative AI
Generative AI is here to stay in the business world. It is time to analyze its possibilities and rethink our strategies in order to focus on how to integrate the great benefits of AI in our day-to-day business.
Next, we will look at the key applications of Generative Artificial Intelligence in companies:
Customer Experience and Marketing
Thanks to Artificial Intelligence, we are entering a new phase in the new era of customer experience. Customers are looking for greater immediacy and personalization, they are increasingly informed and their expectations of the service/product are growing.
Generative AI allows hyper-personalize the experience, drive self-service and generate specific content based on each individual user.
In addition, chatbots and virtual assistants with AI more natural and contextually appropriate responses, significantly improving the customer service. As in the case of Cervantes IAthe virtual avatar of Miguel de Cervantes who acts as a tour guide of Castilla la Mancha, in addition to resolving all doubts about his works and his own life. A unique experience in the tourism sector.
Productivity and business management
The use of Generative AI in companies represents a great potential for productivity improvement. This new technology enables the automation of manual and repetitive tasks that are not key to the business. In this way, workers can focus their efforts on strategic, creative and value-adding tasks.
In addition, Generative AI equips personnel with new tools and supports, the increased worker. Trainings, simulations Virtual TrainingThe company's information, assistance in decision making and quick access to company and customer information.
All to improve customer service and productivity. These are advantages that not only benefit human resources, but also the company's machinery management and automationgoing a step further in scaling, precision and even industrial maintenance.
Innovación y creatividad. Nuevos productos
Today's market, regardless of the sector and type of company, requires us to have a vision of constant and open innovation. Both by the introduction of new technologies and the evolution of the public and market itself. Therefore, Generative Artificial Intelligence has become a tool to be taken into account to boost innovation and creativity in companies.
The Generative AI serves as a source of inspiration providing new ideas and concepts by generating multiple design variations and innovative solutions.
In the trial and error processGenerative Artificial Intelligence allows for rapid experimentation with different prototypes and adjusting designs in real time, improving efficiency and reducing development times. It also presents itself as a value proposition, as it can be integrated into final products, offering advanced and customized functionalities that appeal to users.
In addition, Generative AI opens the door to new businesses and services by creating opportunities for products and solutions that did not previously exist, transforming markets such as tourism. An example of this can be found in Ciceronethe Generative Artificial Intelligence robot from iUrban who is able to manage a travel agency in 95 languages on his own.
If you are interested, learn more about the applications of the Artificial Intelligence in tourism: characteristics and examples.
Our Generative Artificial Intelligence projects: V-E-G-A
Artificial Intelligence is no longer just the future, but also the present of the technology sector.. It has become one of the most disruptive technologies of the 21st century and yet we still do not have a complete picture of its full potential.
What we do know from Imascono is that the Generative Artificial Intelligence is transforming the business world. Opening up new possibilities in terms of productivity, efficiency, communication and customer experience.
It is at this last point where V-E-G-Aour virtual avatar powered by Generative AIis changing the business paradigm.
The Artificial Intelligence becomes humanizedmaking human-machine interaction between users and brands more accessible and natural. AI avatars are the new virtual members of companies, revolutionizing customer service in the digital world.
Do you need to implement the Generative Artificial Intelligence in your company? Get to know our Artificial Intelligence service and discover how V-E-G-A, the AI-enabled avatars, can help you transform your company's communication and user experience!Contact with us!
