• ES
  • EN
Hero background

KIMCHI! Star Wars

Interactive Augmented Reality showcase to promote Star Wars in El Corte Inglés (Madrid).

Clients

Disney

Technologies

Augmented Reality

SectorRetail
Client image 1
video thumb
DOOH Award Nominated Project
Through an Augmented Reality experience we managed to multiply the attention on one of the best located showcases in Madrid. As users passed in front of the glass, they were automatically transformed into one of the protagonists of the Star Wars saga. A project acclaimed by the public and nominated for different outdoor advertising awards.
Space

A great point-of-sale activation that keeps us as a reference in technological innovation.

Inés Ybáñez / Head of Retail Marketing (Disney)

Numbers
  • 18.457 people wore helmets of the Empire
  • 73.243 captured smiles
  • 89.011 midichlorians detected

Do you need a project like this?

Contact us!
Imascono

info@imascono.com
(+34) 876 283 714

C/ Coso 66, 1ºD
50001 Zaragoza
España

© 2021 Imascono Art S.L.