KIMCHI! STAR WARS

Interactive shop window with Augmented Reality to promote Star Wars in El Corte Inglés in Madrid.

Customers
Disney, AndTonic
Technologies
Augmented Reality
Sector
Retail

Project nominated for DOOH awards

Through an Augmented Reality experience we managed to multiply the attention on one of the best located shop windows in Madrid. Users, when passing in front of the glass, were automatically transformed into one of the protagonists of the Star Wars saga.

A project acclaimed by the public and nominated for different outdoor advertising awards. At Imascono we developed the entire Augmented Reality experience. The creative idea and production corresponds to AndTonic.

A great point-of-sale activation that keeps us as a benchmark for technological innovation.

INÉS YBÁÑEZ / HEAD OF RETAIL MARKETING (DISNEY)

89.011

Midichlorides detected

73.243

Smiles captured

18.457

People wore helmets of the empire

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