KIMCHI! STAR WARS

Interactive shop window with Augmented Reality to promote Star Wars in El Corte Inglés in Madrid.
  • Customers

    Disney, AndTonic

  • Technologies

    Augmented Reality

  • Sector

    Retail

Augmented Reality Kimchi! Project made for Disney and Star Wars by Imascono

Project nominated for DOOH awards

Through an Augmented Reality experience we managed to multiply the attention on one of the best located shop windows in Madrid. Users, when passing in front of the glass, were automatically transformed into one of the protagonists of the Star Wars saga.

A project acclaimed by the public and nominated for different outdoor advertising awards. At Imascono we developed the entire Augmented Reality experience. The creative idea and production corresponds to AndTonic.

icon
A great point-of-sale activation that keeps us as a benchmark for technological innovation.

INÉS YBÁÑEZ / HEAD OF RETAIL MARKETING (DISNEY)

89.011

Midichlorides detected

73.243

Smiles captured

18.457

People wore helmets of the empire

Latest projects

Contact

Need something amazing?

Write to us and tell us about your project.


    Contact