Movistar Team ARKit
Mixed Reality App using ARKit to present the new Movistar Team bike.
Clients
Movistar
Technologies
Augmented Reality
SectorTelecommunications
Once again this year we were challenged by Telefónica to bring an innovative component to the presentation of the Movistar Team cycling team. Taking advantage of Apple's launches in 2017 (ARKit Augmented Reality platform and iPhone X), we surprised the audience with the projection of the new bicycle in 3D and at real scale. A touch of magic that left more than one mouth open.
“
A magical, mind-blowing experience through exciting technology.
Perico Delgado / Professional Cyclist (Movistar Team)
- 2 sleepless nights
- 3.145 applauses received
- 200.376 3D bike polygons
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