MOVISTAR TEAM ARKIT

Mixed Reality App using ARKit to present the new Movistar Team bike.
  • Customers

    Movistar

  • Technologies

    Augmented Reality

  • Sector

    Telecommunications

Movistar Team's new bike in Augmented Reality

Once again this year we received the challenge from Telefónica to provide an innovative component in the presentation of the Movistar Team cycling team.

Taking advantage of the Apple launches of the year - ARKit Augmented Reality platform and iPhone X - we surprised the audience with the projection of the new bicycle in 3D and at real scale. A touch of magic that left more than one mouth open.

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A magical and mind-blowing experience, through a very exciting technology.

PERICO DELGADO / PROFESSIONAL CYCLIST (MOVISTAR TEAM)

200.376

3D bicycle polygons

3.145

Applause received

24

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