Movistar Team's new bike in Augmented Reality
Once again this year we received the challenge from Telefónica to provide an innovative component in the presentation of the Movistar Team cycling team.
Taking advantage of the Apple launches of the year - ARKit Augmented Reality platform and iPhone X - we surprised the audience with the projection of the new bicycle in 3D and at real scale. A touch of magic that left more than one mouth open.
A magical and mind-blowing experience, through a very exciting technology.
PERICO DELGADO / PROFESSIONAL CYCLIST (MOVISTAR TEAM)