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Ayuntamiento de Zaragoza

Virtual space created to recreate the traditional "Ofrenda de Flores" of Zaragoza (Spain). More than 32,000 square metres in 3D.

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Large-scale virtual events have arrived in Spain thanks to Imascono. In this case, Zaragoza City Council is committed to new technologies to offer a digital experience that allows users to carry out the offering of flowers from their homes, as well as to walk around every corner of the Plaza del Pilar, interact with the information points and view audiovisual content in different locations in the 3D space. All of this is enhanced by a realistic soundtrack that evokes the Ofrendas of past years.  

The result is a highly immersive experience, where all those who wish to offer their flowers to the Virgen del Pilar will be able to do so in a symbolic way.

Could you imagine a Virtual Flower Offering? We have made it possible

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I would like to thank Imascono, they have done a splendid job in record time. This year there is no offering event, but we are not going to resign ourselves to being able to bring flowers to the Virgin.

Zaragoza has become the first Spanish city to avoid the cancellation of its popular festival thanks to technology, receiving more than 360,000 virtual visits.

This innovative solution has allowed more than 150,000 people from the five continents to deposit their bouquets of flowers to the Virgin, surpassing all initial expectations and becoming its most international edition, thanks to the nearly 240,000 users that have passed through the online portal so far. 

Mexico, USA, Argentina, United Kingdom and France have been the countries with the greatest virtual representation just after Spain.

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The virtual offering has a magnificent result and we must thank the entire Imascono team, who have been involved in this completely innovative project.

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1/ TV Channels
Telecinco, Antena3, Cuatro, TVE1, LaSexta, AragónTV.

2/ Press and Radio
TicBeat, 20 Minutos, elEconomista, COPE, Heraldo de Aragón, El Periódico de Aragón, Aragón Radio and  Aragón Digital.

3/ Influencers (sorted by followers)
Ander Herrera  (3.900.000), Tamara Falcó  (898.000), Jesús Vallejo  (823.700), Adriana Abenia  (447.900), Real Zaragoza  (418.500), Tony Aguilar  (414.100), Borja Iglesias  (279.000), Lucas Lorén  (268.000), Dj Nano  (256.800)

An impact with no precedents: 31,357,785 people reached.

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Tourism and entertainment

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Ofrenda de Flores Virtual

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Ibercaja

Virtual Reality experience in Ibercaja's offices to promote its "SKI Pirineos" card.

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The physical-virtual interaction is amazing, we are thrilled with the success of the project.

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Ibercaja Xplora is a unique space to showcase the opportunities offered by the digital economy. With the aim of attracting a young audience, the bank relies on the technological creativity of Imascono to develop new Virtual Reality concepts.   

The result is a physical-virtual experience that has provoked exclamations such as: "This is the best marketing campaign I've ever tried!"

Ibercaja Xplora

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Virtual Reality

Frozen Emotion

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Telefónica

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Disney

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Marvel

Augmented Reality App to learn how to cook as a family with Ferran Adrià and Disney characters.

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Project in which we fully applied our methodology of Applied Imagination. The result is an educational and fun App that brings families together. It contributes to the improvement of healthy habits through gamification.  An interactive journey making each recipe your own Disney story, thanks to the Augmented Reality photographs and the design of personalised comics.

Ofrenda de Flores Virtual

Virtual space created to recreate the traditional "Ofrenda de Flores" of Zaragoza (Spain). More than 32,000 square metres in 3D.

Could you imagine a Virtual Flower Offering? We have made it possible

Do you need a project like this?

Frozen Emotion

Tu Cuento en la Cocina

WebApp Rafa Nadal