Ofrenda de Flores Virtual | Ayuntamiento de Zaragoza - Imascono | Leading studio of creative technologies in Extended Reality and Metaverse

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Zaragoza City Council
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Tourism and Leisure

Can you imagine a Virtual Flower Offering? We have made it possible

Large-scale virtual events arrive in Spain thanks to Imascono. In this case, the City Council of Zaragoza bets on new technologies to offer a digital experience that allows users to perform the offering of flowers from their homes, as well as to walk through every corner of the Plaza del Pilar, interact with the information points and view audiovisual content in different locations of the 3D space.

All this set with a realistic soundtrack that evokes the Ofrendas of years past. The result is a highly immersive experience, where all those who wish to offer their flowers to the Virgen del Pilar will be able to do so in a symbolic way.

Thanks to Imascono, they have done a magnificent job in record time. This year there is no offering, but we are not going to resign ourselves, even virtually, to be able to bring flowers to the Virgin.

JORGE AZCÓN / MAYOR OF ZARAGOZA

Unprecedented impact: 51,101,404 people reached.

1/ TV Channels Telecinco, Antena3, Cuatro, TVE1, LaSexta, AragónTV.

2/ Press and Radio TicBeat, 20 Minutos, elEconomista, COPE, Heraldo de Aragón, El Periódico de Aragón, Aragón Radio and Aragón Digital.

3/ Influencers (nº followers) Ander Herrera (3.900.000), Tamara Falcó (898.000), Jesús Vallejo (823.700), Adriana Abenia (447.900), Real Zaragoza (418.500), Tony Aguilar (414.100), Borja Iglesias (279.000), Lucas Lorén (268.000), Dj Nano (256.800)