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Disney

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Marvel

Augmented Reality Photocall to promote the arrival of Thor: Ragnarok to theatres.

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I couldn't have imagined having such a good time at the cinema even before I saw the film.

Once again, with our distinctive Augmented Reality photocall for events, we made the fans of Thor: Ragnarok feel like protagonists of the world of Asgard during the first week of the premiere at the Kinépolis Ciudad de la Imagen cinemas in Madrid. And also take a printed photo as a souvenir! You only have to see the faces of the users to appreciate the impact of the action. Just check out the video ;)

"Kinépolis Ciudad de la Imagen" in Madrid

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Tourism and entertainment

Augmented Reality

Kimchi! Thor: Ragnarok

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Ayuntamiento de Zaragoza

Virtual space created to recreate the traditional "Ofrenda de Flores" of Zaragoza (Spain). More than 32,000 square metres in 3D.

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Large-scale virtual events have arrived in Spain thanks to Imascono. In this case, Zaragoza City Council is committed to new technologies to offer a digital experience that allows users to carry out the offering of flowers from their homes, as well as to walk around every corner of the Plaza del Pilar, interact with the information points and view audiovisual content in different locations in the 3D space. All of this is enhanced by a realistic soundtrack that evokes the Ofrendas of past years.  

The result is a highly immersive experience, where all those who wish to offer their flowers to the Virgen del Pilar will be able to do so in a symbolic way.

Could you imagine a Virtual Flower Offering? We have made it possible

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I would like to thank Imascono, they have done a splendid job in record time. This year there is no offering event, but we are not going to resign ourselves to being able to bring flowers to the Virgin.

Zaragoza has become the first Spanish city to avoid the cancellation of its popular festival thanks to technology, receiving more than 360,000 virtual visits.

This innovative solution has allowed more than 150,000 people from the five continents to deposit their bouquets of flowers to the Virgin, surpassing all initial expectations and becoming its most international edition, thanks to the nearly 240,000 users that have passed through the online portal so far. 

Mexico, USA, Argentina, United Kingdom and France have been the countries with the greatest virtual representation just after Spain.

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The virtual offering has a magnificent result and we must thank the entire Imascono team, who have been involved in this completely innovative project.

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1/ TV Channels
Telecinco, Antena3, Cuatro, TVE1, LaSexta, AragónTV.

2/ Press and Radio
TicBeat, 20 Minutos, elEconomista, COPE, Heraldo de Aragón, El Periódico de Aragón, Aragón Radio and  Aragón Digital.

3/ Influencers (sorted by followers)
Ander Herrera  (3.900.000), Tamara Falcó  (898.000), Jesús Vallejo  (823.700), Adriana Abenia  (447.900), Real Zaragoza  (418.500), Tony Aguilar  (414.100), Borja Iglesias  (279.000), Lucas Lorén  (268.000), Dj Nano  (256.800)

An impact with no precedents: 31,357,785 people reached.

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Ofrenda de Flores Virtual

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Movistar

A "phygital" experience that takes the traditional game of tags to a new dimension.

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How can we bring the traditional 'game of tags' closer to digital natives? 

This question led to one of the biggest challenges with Telefónica. We were in charge of conceptualising, designing and developing a 4 x 2 m methacrylate table with a computer vision system that connects the physical badges with a virtual screen. As difficult to explain as it is to make a reality ;)


Reinventing a classic

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Thank you for the effort you put into making everything perfect. The end result is fantastic.

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Retail

Chapas Movistar Team

Interactive project developed for Movistar, La Resistencia, Paraíso, BSO and Reyes de la noche.

Kimchi! Thor: Ragnarok

Augmented Reality Photocall to promote the arrival of Thor: Ragnarok to theatres.

Do you need a project like this?

Ofrenda de Flores Virtual

Chapas Movistar Team

Movistar Emblematic Stores