ERUNNER VR IBERCAJA

Virtual Reality race to promote sports among digital natives.
  • Customers

    Ibercaja

  • Technologies

    Virtual Reality

  • Sector

    Tourism and leisure

Fun Virtual Reality experience developed for Ibercaja's Xplora space.

In order to promote the 40th Ibercaja Popular Race among digital natives we developed a running competition in Virtual Reality.

The user, in an immersive 3D environment, had to wave his arms vigorously to reach the goal in the shortest time possible. He also had to move laterally to avoid obstacles or catch 'power-ups' as extra speed.

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This is so much better than going to the gym, I loved it! I'm exhausted with the effort.

SERGIO ANGULO / USER (IBERCAJA XPLORA)".

172.813

Virtual meters traveled

432

Races performed

1

Slightly injured

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