VidaCaixa has created, in collaboration with TBS and Movistar Plus+ and Imascono, "Las vueltas que da la vida", a four-episode comedy program that has become the first audiovisual production in Spain to make the leap into the metaverse.
At Imascono we have developed the entire Virtual Reality experience. Viewers can join the experience and enjoy exclusive content and challenges through their own virtual glasses via the Altspace platform.
To develop the content, VidaCaixa has assembled a cast composed of Carmina Barrios, Ana Milán, Henar Álvarez, Ana Brito and Mariona Casas.
This project reinforces the platform's leadership in digital transformation and reaffirms our strong ability to offer innovative solutions to brands.