Come on Rafa!
Telefónica wanted to develop a viral marketing action that would allow any user to take a picture with Rafa Nadal. Under this premise we developed a simple WebApp accessible from any range of mobile devices, a key aspect in the success of the campaign.
Thanks to the thousands of photos shared on Twitter, we became a trending topic and won a Roland Garros!
It was a challenge to find the right solution. The result: sensational.
CARMEN SÁNCHEZ DE MEDINA GARRIDO (TELEFÓNICA S.A.)