RAFA NADAL WEBAPP

WebApp developed to support Rafa Nadal's participation in Roland Garros.
  • Customers

    Movistar, Telefónica

  • Technologies

    App, Web

  • Sector

    Tourism and Leisure

Come on Rafa!

Telefónica wanted to develop a viral marketing action that would allow any user to take a picture with Rafa Nadal. Under this premise we developed a simple WebApp accessible from any range of mobile devices, a key aspect in the success of the campaign.

Thanks to the thousands of photos shared on Twitter, we became a trending topic and won a Roland Garros!

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It was a challenge to find the right solution. The result: sensational.

CARMEN SÁNCHEZ DE MEDINA GARRIDO (TELEFÓNICA S.A.)

18.041

Photos with Rafa Nadal

2019

Roland Garros Championship

1

Trending topic on Twitter

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