THE TOWER OUTLET

App, web, Kimchi! and virtual space for the shopping center La Torre Outlet (Zaragoza).
  • Customers

    Iberebro, Telefónica, ROS Retail

  • Technologies

    App, Web, Augmented Reality

  • Sector

    Retail

1/ APP

Application for mobile devices perfect for user loyalty and gamification. It has a wishlist, interactive map and offer scanner. It also allows the booking of special events exclusive to the VIP CLUB.

The La Torre Outlet App is the perfect ally to be informed of all discounts and promotions. By subscribing to the VIP Club you will receive QR codes that you can present physically in the stores of the mall.

Due to the restrictions generated by Covid-19, capacity statistics have also been included. They are compartmentalized by zones and updated in real time.

It has a UX and UI carefully detailed and accessible to all types of users. Available for Android and iOS.

2/ ADMIN

Personalized content manager that feeds all applications. It is the nerve center for the control of campaigns, offers, events and brands. It is complemented by a Web App for the center's staff.

3/ WEB

Online portal with dynamic content. From the site you can visit the current offers, discover the latest brands and subscribe for free to the VIP CLUB.

4/ KIMCHI!

Interactive photocall that gamifies the users' visit. Photos can be taken and downloaded with a Smartphone or posted on the videowall. There are several totems scattered throughout the complex.

The Kimchis! installed are the main attraction in the streets of the mall. They generate a memorable and positive emotional impact among users.

5/ VIRTUAL SPACE

Enjoy a full-scale virtual experience. 3D replica of the mall. Directly accessible through web browser; both from computer and mobile devices.

More than 61,500 square meters recreated, making it possible to search for promotions/gifts with guaranteed prizes throughout the virtual space.

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It has been exciting to be able to participate in the project. The whole team of Iberebro and Ros have been involved from the beginning.

HÉCTOR PAZ / CEO & CONFOUNDER (IMASCONO)

528.038

Photos with augmented reality

119.974

Visits to the virtual space

37.012

Active users of the APP

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