FROZEN EMOTION

Virtual Reality experience in Ibercaja branch to promote its SKI Pirineos card.
  • Customers

    Ibercaja

  • Technologies

    Virtual Reality

  • Sector

    Tourism and Leisure

Ibercaja Xplora

Ibercaja Xplora is a unique space to show the opportunities offered by the digital economy. With the aim of attracting a young audience, the bank relies on the technological creativity of Imascono to develop new concepts of Virtual Reality.

The result is a physical-virtual experience that has elicited exclamations like, "That's the best marketing campaign I've ever tried!"

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The physical-virtual combination is amazing, we are delighted with the result of the project.

DANIEL PALOS / HEAD OF ESPACIO XPLORA (IBERCAJA)

253.440

Steps on the catwalk

84.480

Virtual kilometers skied

21.120

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