Customers
Ibercaja
Technologies
Virtual Reality
Sector
Tourism and Leisure
Ibercaja Xplora
Ibercaja Xplora is a unique space to show the opportunities offered by the digital economy. With the aim of attracting a young audience, the bank relies on the technological creativity of Imascono to develop new concepts of Virtual Reality.
The result is a physical-virtual experience that has elicited exclamations like, "That's the best marketing campaign I've ever tried!"
The physical-virtual combination is amazing, we are delighted with the result of the project.
DANIEL PALOS / HEAD OF ESPACIO XPLORA (IBERCAJA)